Announcing “The Big Switch”

Connect the dots:

Thomas Edison

The Dalles

Tim Berners-Lee


Virtual Machines

Marc Benioff


Computer-Tabulating-Recording Company

Personalized Search


Nikola Tesla

Increasing Returns to Scale

Optical Fiber

Ray Ozzie

Fisk Street Station

Department of Defense


Web 2.0

Danny Hillis

Henry Adams



John von Neumann

Chad Hurley


World’s Columbian Exposition

Amazon Elastic Compute Cloud

Yochai Benkler

William Kemmler

Eric Schmidt

. . . and the future appears.


It’s coming.

3 thoughts on “Announcing “The Big Switch”

  1. alan

    Yes indeed, our new digital destiny is well underway. Before the time that digital was a twinkle in somebody’s eye Johann Wolfgang Goethe had it right,

    “Man supposes that he directs his life and governs his actions, when his existence is irretrievably under the control of destiny.”

    Your previous post, Rules for Warbots, juxtaposed with, The Big Switch, follows the same rules of engagement.

    Not a destiny that is pre-determined but one that gives us the opportunity to shape it! I applaud you for using the word “destiny” but until we recoil from the insanity that is unfolding and take control of the destruction of our world, until we do Goethe’s words will prove to be right. Alan.

  2. Norm Potter

    Edison is an interesting case. It was Westingouse who lit up the Chicago Columbian Exposition, with the help of Canadian physicist Reginald Fessenden, who perfected a cheap lightbulb for him. Edison could never get it right, and let Fessenden go.

    Edison was also obsessed with DC, which was a mistake.

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