From Christopher Ricks’s 1964 review of Marshall McLuhan’s Understanding Media:

The style is a viscous fog.

From the 2003 MIT Press anthology The New Media Reader:

Christopher Ricks, in a typical reply, wrote that “the style is a vicious fog.”

From Google, 2014:


5 thoughts on “Transformations

  1. Marek

    …and of course if you search for the original term the first link is now to this page.

    I wonder why? Because it is the newest occurrence on the Net?

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