Two weeks after IBM announced an earnings shortfall due largely to weak sales in its consulting services division, Indian outourcing giant Wipro has launched a consulting unit. Wipro’s advantage? A big pool of smart young graduates who are happy to work for much lower wages than their Western counterparts. “Services companies are not very glamorous in the U.S.,” Wipro executive Ramesh Emani drily tells CNET. “We are not apologetic about being a services company.” With Dell also pushing into services with an explicit commoditization strategy, it doesn’t take a genius to see where this market’s headed.