More on book bundling

Following up on my earlier post suggesting that publishers include a free copy of an ebook with a sale of a print book, here’s a piece from Publishers Weekly reviewing some of the pros and cons of book bundling as well as a response from a publisher. Both pieces quote Bloomsbury USA sales exec Evan Schnittman, who argues that an e/print bundle could be sold for a higher price than a print book alone. I don’t see that approach making much of a dent in the marketplace (who wants to pay more for a book at this point?); in fact, it might well backfire (by making readers even more sensitive to the price premium of printed books, particularly hard covers, in comparison to ebooks). For bundling to make a strategic difference to publishers, the ebook would need to be a freebie, for the reasons I outlined earlier.