No problem

“Google is the answer to the problem we didn’t have,” says bookstar Malcolm Gladwell. “It doesn’t tell you what’s interesting or what’s important.”

Ah, but it does give you a snapshot of the consensus view of what’s important. Isn’t that good enough?

9 thoughts on “No problem

  1. Conal

    Is it good enough? Let’s see what Google Zeitgeist holds for us in today’s “snapshot”:

    1. wire rope express
    2. adrienne bailon racy photos
    3. zap car
    4. ncaa women s soccer
    5. chuck negron
    6. white house floor plan

    Wow, you’re right, Nick! That sure is important stuff!

    Oh wait … maybe you were thinking of PageRank? ;-)

  2. Van der Leun

    Hey, lay off. Can’t you see that Nick’s making a religious statement.

    You have trod on a core belief. Yea, verily, it is spoken in Genesis 2.0.

    In the beginning there was Google….

    And later in Exodus 2.0: Thou shalt have no other Gods than Google lest Google smite thy page rank….

  3. Nick Carr

    adrienne bailon racy photos

    “Racy”? Do people really use that as a search term? How quaint.

    Conal: I sense that our ironies aren’t quite in sync.

  4. Charles

    I always thought what was interesting and important was what nobody thought was interesting and important.

    I sometimes go to the last page of Google search results just to see what’s there. They should have a button just for that, labeled “I’m Feeling Unlucky.”

  5. Nick Carr

    Charles,

    Good idea.

    I think that Google should automatically exclude the top three sites from their search results. The sites would eventually show up again, as their popularity declines, but it would serve to shake things up and prevent search monopolies.

    Nick

  6. Seth Finkelstein

    Now, now, Nick – Google is an answer to a problem, roughly “What’s the most popular answer to this query?” (roughly!).

    That’s not the same problem as “What do I want?”.

    But it is a very significant answer solving a significant problem. And you shouldn’t do a “humanities sneer” at it, for that in itself.

    The problem is when people to try to make that answer mean more than it does, as some sort of essence of truth.

  7. Ted Murphy

    @Seth,

    I no longer think that Google ranks results by popularity. Rather, they rank results by an algorithm that can be gamed. Check out the results for “Social Media Blog” for example.

  8. KSquared

    Hey Nick: Nice blog. . .I found you. . .I can’t remember how I found you. At any rate, Gladwell’s just being contrary. He’s trying to pump up his erudition quotient.

  9. gianni

    @Conal, Gerard et al.

    Guys, irony not your forte, is it?

    Nick, whenever I see successful book authors sneering at Google, thoroughly sneer-able (?) for many reasons as it might be, I can’t help but hearing “Conflict of interest !” all over.

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