Here are Rough Type’s ten most read posts during 2007 (total page views for the year in parentheses):

1. Adblock Plus: the nuclear plug-in (67,261)

2. The social graft (56,353)

3. Slutbot aces Turing Test* (46,909)

4. Avatars consume as much electricity as Brazilians (38,029)

5. The amorality of Web 2.0 (27,158)

6. Microsoft seeks mind-reading patent (24,896)

7. Google preparing to police web (19,135)

8. Steve’s devices (15,578)

9. IT doesn’t matter, part 1 (12,784)

10. Google, Apple and the future of personal computing (11,643)

“Amorality” was originally published in 2005. “Avatars” was originally published in 2006. The rest were published this year.

Merry Christmas and Best Wishes for 2008.