Monthly Archives: August 2008

Machine head

I saw that Amazon’s chief technology officer, Werner Vogels, has picked up on the album-a-year meme over at his blog. It seems to me that a guy who’s running a heavy-metal utility computing operation should be a serious headbanger, and Vogels, I’m relieved to say, does not disappoint. Fresh Cream, Live at Leeds, Back in Black, Raising Hell, Appetite for Destruction, Nevermind, Rage Against the Machine: yeah, you bet your ass I’d entrust my mission-critical data and apps to this guy. I mean, he even ranks Made in Japan, that ridiculous double-record Deep Purple live album with the 20-minute version of Space Truckin’, as the best LP of ’72. I have to admit that I got a little nervous when I saw The Eagles’ Hotel California in the 1976 slot, but seeing as it’s squeezed between two massive testosterone fests – Zeppelin’s Physical Graffiti and the Stranglers’ Rattus Norvegicus – I’m just going to write it off as a momentary lapse. Hell, ’76 was a tough year for a lot of us.

Easy does it

A recent edition of Science featured a worrying paper by University of Chicago sociologist James A. Evans titled Electronic Publication and the Narrowing of Science and Scholarship. Seeking to learn more about how research is conducted online, Evans scoured a database of 34 million articles from science journals. He discovered a paradox: as journals begin publishing online, making it easier for researchers to find and search their contents, research tends to become more superficial.

Evans summarizes his findings in a new post on the Britannica Blog:

[My study] showed that as more journals and articles came online, the actual number of them cited in research decreased, and those that were cited tended to be of more recent vintage. This proved true for virtually all fields of science … Moreover, the easy online availability of sources has channeled researcher attention from the periphery to the core—to the most high-status journals. In short, searching online is more efficient, and hyperlinks quickly put researchers in touch with prevailing opinion, but they may also accelerate consensus and narrow the range of findings and ideas grappled with by scholars.

If part of the Carr thesis [in “Is Google Making Us Stupid?”] is that we are lazier online, and if efficiency is laziness (more results for less energy expended), then in professional science and scholarship, researchers yearn to be lazy…they want to produce more for less.

Ironically, my research suggests that one of the chief values of print library research is its poor indexing. Poor indexing—indexing by titles and authors, primarily within journals—likely had the unintended consequence of actually helping the integration of science and scholarship. By drawing researchers into a wider array of articles, print browsing and perusal may have facilitated broader comparisons and scholarship.

Evans’s study is consistent with the study of researcher behavior conducted by University College London that I cited in my article, which found that online researchers tend to go for “quick wins” through rapid “power browsing.”

When the efficiency ethic moves from the realm of goods production to the realm of intellectual exploration, as it is doing with the Net, we shouldn’t be surprised to find a narrowing rather than a broadening of the field of study. Search engines, after all, are popularity engines that concentrate attention rather than expanding it, and, as Evans notes, efficiency amplifies our native laziness.

“Is Google Making Us Stupid?”: sources and notes

Since the publication of my essay Is Google Making Us Stupid? in The Atlantic, I’ve received several requests for pointers to sources and related readings. I’ve tried to round them up below.

The essay builds on my book The Big Switch: Rewiring the World, from Edison to Google, particularly the final chapter, “iGod.” The essential theme of both the essay and the book – that our technologies change us, often in ways we can neither anticipate nor control – is one that was frequently, and deeply, discussed during the last century, in books and articles by such thinkers as Lewis Mumford, Eric A. Havelock, J. Z. Young, Marshall McLuhan, and Walter J. Ong.

The screenplay for the film 2001: A Space Odyssey was written by Stanley Kubrick and Arthur C. Clarke. Clarke’s book 2001, a lesser work than the film, was based on the screenplay rather than vice versa.

Scott Karp’s blog post about how he’s lost his capacity to read books can be found here, and Bruce Friedman’s post can be found here. Both Karp and Friedman believe that what they’ve gained from the Internet outweighs what they’ve lost. An overview of the University of College London study of the behavior of online researchers, “Information Behaviour of

the Researcher of the Future,” is here. Maryanne Wolf’s fascinating Proust and the Squid: The Story and Science of the Reading Brain was published last year by Harpercollins.

I found the story of Friedrich Nietzsche’s typewriter in J. C. Nyíri’s essay Thinking with a Word Processor as well as Friedrich A. Kittler’s winningly idiosyncratic Gramophone, Film, Typewriter and Darren Wershler-Henry’s history of the typewriter, The Iron Whim.

Lewis Mumford discusses the impact of the mechanical clock in his 1934 Technics and Civilization. See also Mumford’s later two-volume study The Myth of the Machine. Joseph Weizenbaum’s Computer Power and Human Reason remains one of the most thoughtful books written about the human implications of computing. Weizenbaum died earlier this year, and I wrote a brief appreciation of him here.

Alan Turing’s 1936 paper on the universal computer was titled On Computable Numbers, with an Application to the Entscheidungsproblem. Tom Bodkin’s explanation of the New York Times‘s design changes came in this Slate interview with Jack Shafer.

For Frederick Winslow Taylor’s story, I drew on Robert Kanigel’s biography The One Best Way and Taylor’s own The Principles of Scientific Management.

Eric Schmidt made his comments about Google’s Taylorist goals during the company’s 2006 press day. The Harvard Business Review article on Google, “Reverse Engineering Google’s Innovation Machine,” appeared in the April 2008 issue. Google describes its “mission” here and here. A much lengthier recital of Sergey Brin’s and Larry Page’s comments on Google’s search engine as a form of artificial intelligence, along with sources, can be found at the start of the “iGod” chapter in The Big Switch. Schmidt made his comment about “using technology to solve problems that have never been solved before” at the company’s 2006 analyst day.

I used Neil Postman’s translation of the excerpt from Plato’s Phaedrus, which can be found at the start of Technopoly: The Surrender of Culture to Technology. Walter J. Ong quotes Hieronimo Squarciafico in Orality and Literacy. Clay Shirky’s observation about the printing press was made here.

Richard Foreman’s “pancake people” essay was originally distributed to members of the audience for Foreman’s play The Gods Are Pounding My Head. It was reprinted in Edge. I first noted the essay in my 2005 blog post Beyond Google and Evil.