Here’s a sign of the times. Expectant parents are beginning to google prospective baby names to ensure that their kids won’t face too much competition in securing a high search rank. The Wall Street Journal reports on one example of a couple using search engine optimization in picking a name:
When [Abigail] Wilson, now 32, was pregnant with her first child, she ran every baby name she and her husband, Justin, considered through Google to make sure her baby wouldn’t be born unsearchable. Her top choice: Kohler, an old family name that had the key, rare distinction of being uncommon on the Web when paired with Wilson. “Justin and I wanted our son’s name to be as special as he is,” she explains.
Hmm. If SEOing babies tempts parents to name a child after a toilet manufacturer, I’m not sure it’s such a great idea.