[first series, 2012]
1. The complexity of the medium is inversely proportional to the eloquence of the message.
2. Hypertext is a more conservative medium than text.
3. The best medium for the nonlinear narrative is the linear page.
4. Twitter is a more ruminative medium than Facebook.
5. The introduction of digital tools has never improved the quality of an art form.
6. The returns on interactivity quickly turn negative.
7. In the material world, doing is knowing; in media, the opposite is often true.
8. Facebook’s profitability is directly tied to the shallowness of its members: hence its strategy.
9. Increasing the intelligence of a network tends to decrease the intelligence of those connected to it.
10. The one new art form spawned by the computer – the videogame – is the computer’s prisoner.
11. Personal correspondence grows less interesting as the speed of its delivery quickens.
12. Programmers are the unacknowledged legislators of the world.
13. The album cover turned out to be indispensable to popular music.
14. The pursuit of followers on Twitter is an occupation of the bourgeoisie.
15. Abundance of information breeds delusions of knowledge among the unwary.
16. No great work of literature could have been written in hypertext.
17. The philistine appears ideally suited to the role of cultural impresario online.
18. Television became more interesting when people started paying for it.
19. Instagram shows us what a world without art looks like.
20. Online conversation is to oral conversation as a mask is to a face.
[second series, 2013]
21. Recommendation engines are the best cure for hubris.
22. Vines would be better if they were one second shorter.
23. Hell is other selfies.
24. Twitter has revealed that brevity and verbosity are not always antonyms.
25. Personalized ads provide a running critique of artificial intelligence.
26. Who you are is what you do between notifications.
27. Online is to offline as a swimming pool is to a pond.
28. People in love leave the sparsest data trails.
29. YouTube fan videos are the living fossils of the original web.
30. Mark Zuckerberg is the Grigory Potemkin of our time.
[third series, 2014]
31. Every point on the internet is a center of the internet.
32. On Twitter, one’s sense of solipsism intensifies as one’s follower count grows.
33. A thing contains infinitely more information than its image.
34. A book has many pages; an ebook has one page.
35. If a hard drive is a soul, the cloud is the oversoul.
36. A self-driving car is a contradiction in terms.
37. The essence of an event is the ghost in the recording.
38. A Snapchat message becomes legible as it vanishes.
39. When we turn on a GPS system, we become cargo.
40. Google searches us.
41. Tools extend us; technology confines us.
42. People take facts as metaphors; computers take metaphors as facts.
43. We need not fear robots until robots fear us.
44. Programmers are ethicists in denial.
45. The dream of frictionlessness is a death wish.
46. A car without a steering wheel is comic; a car without a rearview mirror is tragic.
47. One feels lightest after one clears one’s browser cache.
48. The things of the world manifest themselves as either presence or absence.
49. Memory is the medium of absence; time is the medium of presence.
50. A bird resembles us most when it flies into a window.