Many of us already feel as if we’re handcuffed to our computers. With its new smart watch, unveiled today in California, Apple is hoping to turn that figure of speech into a literal truth.
Apple has a lot riding on the diminutive gadget. It’s the first major piece of hardware the company has rolled out since the iPad made its debut four years ago. It’s the first new product to be designed under the purview of fledgling CEO Tim Cook. And, when it goes on sale early next year, it will be Apple’s first entry in a much-hyped product category — wearable computers — that has so far fallen short of expectations. Jocks and geeks seem eager to strap computers onto their bodies. The rest of us have yet to be convinced. …
(Apple’s live stream of its event today was, by the way, a true comedy of errors. It seemed like the company was methodically going down a checklist of all the possible ways you can screw up a stream, from running audio feeds in different languages simultaneously to bouncing around in time in a way that would have made Billy Pilgrim dizzy.)
Image: Darren Birgenheier.