“The computer could program the media to determine the given messages a people should hear in terms of their overall needs, creating a total media experience absorbed and patterned by all the senses. … By such orchestrated interplay of all media, whole cultures could now be programmed in order to improve and stabilize their emotional climate.” —Marshall McLuhan, 1969
“The experiment manipulated the extent to which people (N = 689,003) were exposed to emotional expressions in their News Feed. This tested whether exposure to emotions led people to change their own posting behaviors, in particular whether exposure to emotional content led people to post content that was consistent with the exposure — thereby testing whether exposure to verbal affective expressions leads to similar verbal expressions, a form of emotional contagion.” —Kramer et al., 2014
“I’m excited to announce that we’ve agreed to acquire Oculus VR, the leader in virtual reality technology. … This is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.” —Mark Zuckerberg, 2014
The strategy behind the Oculus acquisition has become much clearer to me over the last week. Haters gonna hate, worrywarts gonna worry, but I for one am looking forward to Facebook’s Oculus Rift experiments . Once the company is able to manipulate “entire experiences and adventures,” rather than just bits and pieces of text, the realtime engineering of a more harmonious and stabilized emotional climate may well become possible. I predict that the next great opportunity in wearables lies in finger-mountables — in particular, the Oculus Networked Mood Ring. We’ll all wear them, as essential Rift peripherals, and they’ll all change color simultaneously, depending on the setting that Zuck dials into the Facebook Soma Cloud.
I know, I know: this is all just blue-sky dreaming for now. But as the poet said, in dreams begin realities.
At least I think that’s what he said.
Image: detail of cover of paperback edition of Brave New World.