Is “conservative innovation” a contradiction in terms? Not at all, I argue in my latest essay at Digital Renderings, my online newsletter. Many of the most lucrative business innovations are fundamentally conservative, I suggest: they don’t create market disruptions but mend them.
This essay originally appeared in Strategy & Business about a year and a half ago, but I thought this might be a good time to recycle it. I sense that we’re probably at the point in the development of Web 2.0 when smart “disruption-menders” will begin to sweep up the money that the technology-obsessed disrupters have left on the table.