1. The complexity of the medium is inversely proportional to the eloquence of the message.
2. Hypertext is a more conservative medium than text.
3. The best medium for the nonlinear narrative is the linear page.
4. Twitter is a more ruminative medium than Facebook.
5. The introduction of digital tools has never improved the quality of an art form.
6. The returns on interactivity quickly turn negative.
7. In the material world, doing is knowing; in media, the opposite is often true.
8. Facebook’s profitability is directly tied to the shallowness of its members: hence its strategy.
9. Increasing the intelligence of a network tends to decrease the intelligence of those connected to it.
10. The one new art form spawned by the computer – the videogame – is the computer’s prisoner.
11. Personal correspondence grows less interesting as the speed of its delivery quickens.
12. Programmers are the unacknowledged legislators of the world.
13. The album cover turned out to be indispensable to popular music.
14. The pursuit of followers on Twitter is an occupation of the bourgeoisie.
15. Abundance of information breeds delusions of knowledge among the unwary.
16. No great work of literature could have been written in hypertext.
17. The philistine appears ideally suited to the role of cultural impresario online.
18. Television became more interesting when people started paying for it.
19. Instagram shows us what a world without art looks like.
20. Online conversation is to oral conversation as a mask is to a face.