Paul Kedrosky notes how Tech Memeorandum seems to be turning into a blogospheric echo-amplifier, with a constant “clustering of people around the topic du jour” at the top of the page. He sees the preening instinct at work: “Bloggers go to tech.memeorandum to see whatever’s top of the page, and, whether they care about about the subject or not, they blog about it, knowing that they will shortly get their blog URL snarfed up and displayed on the front page of the memeorandum site. They are, in other words, pimping their blog to memeorandum in exchange for referrer traffic.”
He’s probably being a little harsh in saying people are linking into these topics “whether they care about the subject or not.” My guess is that people just naturally want to be part of the hot conversation of the day. But, no doubt, it’s a pretty easy way to get your blog up in lights – and that must add to the piling-on effect. And Kedrosky’s conclusion rings true: “memeorandum creates an instant self-reinforcing ego echo chamber.”
I don’t know if it’s related, but the scope of what shows up on Memeorandum seems like an awfully narrow slice of the world of “technology” – one fashionable little corner of the internet, basically. Does the Memeorandum algorithm need tweaking, or is it just charting the natural arc of blogging as a popular medium?