“For us, of course, it’s about keeping Jimi authentically correct.” So says Janie Hendrix, explaining the motivation behind her effort to turn her long-dead brother into a Strat-wielding hologram. Tupac Shakur’s recent leap from grave to stage was just the first act of what promises to be an orgy of cultural necrophilia. Billboard reports that holographic second comings are in the works not just for Jimi Hendrix but for Elvis Presley, Jim Morrison, Otis Redding, Janis Joplin, Peter Tosh, and even Rick James. Superfreaky! What could be more authentically correct than an image of an image?
I’m really looking forward to seeing the Doors with Jim Morrison back out in front – that guy from the Cult never did it for me – but I admit it may be kind of discomforting to see the rest of the band looking semi-elderly while the Lizard King appears as his perfect, leather-clad 24-year-old self. Jeff Jampol, the Doors’ manager, says, “Hopefully, ‘Jim Morrison’ will be able to walk right up to you, look you in the eye, sing right at you and then turn around and walk away.” That’s all well and good, but I’m sure Jampol knows that the crowd isn’t going to be satisfied unless “Jim” whips out his virtual willy. (Can you arrest a hologram for obscenity?) In any case, hearing the Morrison Hologram sing “Cancel my subscription to the resurrection” is going to be just priceless – a once-in-a-lifetime moment, replayable endlessly.
I think it was Nietzsche who said that what kills you only makes you stronger in the marketplace.