You can get away with a three-letter initialism as a product name, but if you try to stretch it to five, you’re sunk. HD DVD? It never really had a chance, particularly when it was up against a snappy futuristic-sounding name like Blu-Ray. If the Jetsons had decided to get a second dog to keep Astro company, they would have named it Blu-Ray.
Can’t you picture Elroy throwing the happy pup some kind of electronic chew-toy gizmo?
HD DVD? It sounds like the start of a confirmation code for a car-rental reservation.
Wal-Mart finally gave the thumbs-down on HD DVD a couple of days ago, mercifully driving a stake into the wounded technology’s heart. Yesterday, Toshiba made it official: It betamaxed HD DVD. Sayonara.
Wired says the whole format war was meaningless, a pyrrhic battle over a phantom market. Plain old DVDs will suffice for most folks until movie downloading becomes routine.
That may be right, but I think the death of HD DVD gives Sony and its Blu-Ray bedmates a big opening. Having two different formats out there was confusing to most folks. It caused a kind of consumer paralysis. Now that Blu-Ray is the only dog in the hunt, people may, in large quantities, feel comfortable trading in their DVD players for machines that will make their movies look a bit better on their family-room-spanning flatscreens. It’s going to be a while before the mass market is ready to get rid of the physical containers for films and entrust its entertainment to the bit-spewing cloud.
What Sony needs now is a marketing campaign that lives up to the Blu-Ray name. If I were in charge, I’d call in the Jetsons.