Evolution has engineered us for social interaction. Our bodies are instruments exquisitely tuned for tracking and measuring the auras of others. In quantifying ourselves, therefore, we also quantify those around us. This is the insight that underpins the brilliant new iPhone app pplkpr.
Connected to a sensor-equipped smart wristband, pplkpr takes biometric readings of how interactions with your Facebook friends, in person or screen-mediated, affect your physical and emotional state. pplkpr tells you, in hard, objective numbers, whether a friend makes you happy or sad, anxious or calm, aroused or enervated. It’s a flux capacitor for the soul.
What’s really cool about the app is how it makes the biometric data socially actionable. pplkpr doesn’t just give you “a breakdown of who’s affecting you most,” its developers say; it also “acts for you — inviting people to hang out, sending messages, or blocking or unfriending negative friends.” Bottom line: “It will automatically manage your relationships, so you don’t have to.” The next step, clearly, will be to aggregate the data, so you’ll be able to tell at a glance whether a would-be friend will add something meaningful to your life or just bum you out.
From its vowel-challenged name to its clinically infantile interface, pplkpr is of course a work of satire. It was developed by a pair of artists, with backing not from Kickstarter but from the Andy Warhol Foundation for the Visual Arts. The wonderful thing about the app is that it’s being taken seriously. The early reviews at the App Store are encouraging:
Among tech sites, the buzz is building. Techcrunch gives the app a straightfaced review, seeing a lot of upside:
Don’t know how you feel about someone in your life? By pairing a heart rate monitor with the pplkpr iOS app, you could soon find out. The app pairs up with any Bluetooth-enabled heart rate monitor to track your physical response around certain people in your life. Biofeedback from those devices log reactions such as joy, anger, sadness, and then uploads what it determines to be those emotional reactions to the app. …
The overall promise is to help you spend more time with those who contribute to your well-being and avoid those who stress you out. It does this in a way that aims to excuse you from having to make that sometimes difficult decision yourself. pplkpr doesn’t tell you if someone you meet has been blocked by others or if you are actually the one stressing everyone else out, but it does provide a nice excuse to get away from someone.
And check out this glowing report from Fox News.
Even journalists who know it’s a joke can’t help but see genuine potential in its workings. Wired‘s Liz Stinson didn’t even crack a smile in covering the app today:
pplkpr lets you quantify the value of your relationships based on a few data streams. A heart rate wrist band measures the subtle changes in your heart rate, alerting you to spikes in stress or excitement. This biometric data is correlated with information you manually input about the people you’re hanging out with. Based on patterns, algorithms will determine whether you should be spending more time with a certain person or if you should cut him out altogether. …
Framed as art, pplkpr is granted the buffer of being a provocation or even satire, but it’s not outlandish to consider a reality where people will earnestly look to algorithms to make sense of how they feel. Implemented responsibly, that could be a positive thing — an objective set of eyes can help us see that a relationship is unhealthy.
I wouldn’t be surprised at this point to see Mark Zuckerberg buy pplkpr — for, say, $1.3 billion. It would hardly be the first time that satire proved prophetic.