{"id":880,"date":"2007-09-20T13:29:30","date_gmt":"2007-09-20T19:29:30","guid":{"rendered":"https:\/\/www.roughtype.com\/wp\/?p=880"},"modified":"2007-09-20T13:29:30","modified_gmt":"2007-09-20T19:29:30","slug":"only_disconnect","status":"publish","type":"post","link":"https:\/\/www.roughtype.com\/?p=880","title":{"rendered":"Only disconnect"},"content":{"rendered":"

The ad agency JWT is peddling a study<\/a> today that shows how far into the Internet’s great maw we’ve been sucked. Apparently we’re getting laid less, as one out of five Americans is giving up sex to stay online longer (no word, though, on whether a porn-stoked upsurge in masturbation frequency is, uh, taking up the slack). More than a quarter of Americans are curtailing facetime with friends in order to surf. And most say they can’t stay offline more than a day or two without getting the heebie-jeebies.<\/p>\n

I love Techdirt’s sunny take<\/a>:<\/p>\n

\n

[People] may spend less time face-to-face, but the net amount of time spent interacting with other people is increased. The statement made by the director of the study that “I don’t suppose their partners are too pleased about it” is short sighted — the assumption that only one of the partners is online is a bit antiquated. Perhaps both partners are actually quite enjoying their time online, and perhaps that time is even spent online with each other.<\/p><\/blockquote>\n

Yeah, and perhaps their avatars are even rubbing their plug-in genitalia together.<\/p>\n

Our rapidly deepening reliance on the Net strikes me as being less a sign of media addiction, as many are spinning it, than of technological dependency. But whichever is the case, I think we’re guaranteed to see a counter-movement, and soon. JWT, which is in the business of flattening people into caricatures, calls<\/a> the most Net-dependent of us “digitivity denizens” – a particularly tortured neologism. But the really smart marketers may want to watch for the arrival of the “digitivity dropouts” who make disconnectivity a fashion statement.<\/p>\n","protected":false},"excerpt":{"rendered":"

The ad agency JWT is peddling a study today that shows how far into the Internet’s great maw we’ve been sucked. Apparently we’re getting laid less, as one out of five Americans is giving up sex to stay online longer (no word, though, on whether a porn-stoked upsurge in masturbation frequency is, uh, taking up […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-880","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=880"}],"version-history":[{"count":0,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/880\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}