{"id":599,"date":"2006-11-28T08:29:28","date_gmt":"2006-11-28T15:29:28","guid":{"rendered":"https:\/\/www.roughtype.com\/wp\/?p=599"},"modified":"2006-11-28T08:29:28","modified_gmt":"2006-11-28T15:29:28","slug":"packaging_is_ev","status":"publish","type":"post","link":"https:\/\/www.roughtype.com\/?p=599","title":{"rendered":"Packaging is everything"},"content":{"rendered":"<p>Bear Stearns analyst Spencer Wang gave a long and interesting <a href=\"http:\/\/www.bearstearns.com\/bscportal\/research\/analysts\/wang\/112706\/index.htm\">presentation<\/a> yesterday on the new economics of the media and entertainment business, called &#8220;The Long Tail: Why Aggregation &#038; Context and Not (Necessarily) Content Are King in Entertainment.&#8221; A pdf of his presentation can be downloaded <a href=\"http:\/\/www.bearstearns.com\/bscportal\/research\/analysts\/wang\/112706\/112706.pdf\">here<\/a>. The presentation builds on the themes in Chris Anderson&#8217;s book, putting them into the context of a formal value-chain analysis.<\/p>\n<p>Wang argues that both ends of the value chain &#8211; content creation and content distribution &#8211; are increasingly characterized by oversupply and hence weak profitability. Value, as a result, is migrating to the center of the value chain, where content aggregation and branding take place. The profit, in other words, is in packaging.<\/p>\n<p>UPDATE: The full Bear Stearns report can be downloaded <a href+http:\/\/www.longtail.com\/TheLongTail.pdf\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bear Stearns analyst Spencer Wang gave a long and interesting presentation yesterday on the new economics of the media and entertainment business, called &#8220;The Long Tail: Why Aggregation &#038; Context and Not (Necessarily) Content Are King in Entertainment.&#8221; A pdf of his presentation can be downloaded here. The presentation builds on the themes in Chris [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-599","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=599"}],"version-history":[{"count":0,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/599\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}