{"id":537,"date":"2006-09-23T11:15:47","date_gmt":"2006-09-23T17:15:47","guid":{"rendered":"https:\/\/www.roughtype.com\/wp\/?p=537"},"modified":"2006-09-23T11:15:47","modified_gmt":"2006-09-23T17:15:47","slug":"concerns_grow_o","status":"publish","type":"post","link":"https:\/\/www.roughtype.com\/?p=537","title":{"rendered":"Concerns grow over online advertising"},"content":{"rendered":"<p>Storm clouds may be building over the online advertising market. Both <a href=\"http:\/\/www.businessweek.com\/magazine\/content\/06_40\/b4003001.htm?chan=top+news_top+news+index_top+story\">Business Week<\/a> and the <a href=\"http:\/\/www.nytimes.com\/2006\/09\/23\/technology\/23click.html\">New York Times<\/a> have published major articles on click fraud. Though neither produces hard evidence that it&#8217;s an unmanageable problem, both raise troubling questions about its prevalence and growth. Perhaps of more immediate concern, the Times article reports that researcher eMarketer is about to cut its estimates for online ad spending this year by approximately 5 percent. Combined with Yahoo&#8217;s recent warning on slower-than-expected growth in ad sales, it&#8217;s an indication that expectations may have crept ahead of reality &#8211; and a reminder that the online ad market, like every other ad market, is tightly tied to broader economic conditions. Given that online advertising is the sole engine powering the entire Web 2.0 microeconomy, any significant sputter would have wide implications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storm clouds may be building over the online advertising market. Both Business Week and the New York Times have published major articles on click fraud. Though neither produces hard evidence that it&#8217;s an unmanageable problem, both raise troubling questions about its prevalence and growth. Perhaps of more immediate concern, the Times article reports that researcher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-537","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=537"}],"version-history":[{"count":0,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/537\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}