{"id":3785,"date":"2013-09-05T14:05:37","date_gmt":"2013-09-05T20:05:37","guid":{"rendered":"https:\/\/www.roughtype.com\/?p=3785"},"modified":"2013-09-09T09:28:58","modified_gmt":"2013-09-09T15:28:58","slug":"pret-a-twitter-and-the-bespoke-tweet","status":"publish","type":"post","link":"https:\/\/www.roughtype.com\/?p=3785","title":{"rendered":"Pr\u00eat-\u00e0-twitter and the bespoke tweet"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.roughtype.com\/wp\/wp-content\/uploads\/2013\/09\/bespoke.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3791\" alt=\"bespoke\" src=\"https:\/\/i0.wp.com\/www.roughtype.com\/wp\/wp-content\/uploads\/2013\/09\/bespoke.jpg?resize=500%2C141&#038;ssl=1\" width=\"500\" height=\"141\" srcset=\"https:\/\/i0.wp.com\/www.roughtype.com\/wp\/wp-content\/uploads\/2013\/09\/bespoke.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.roughtype.com\/wp\/wp-content\/uploads\/2013\/09\/bespoke.jpg?resize=300%2C84&amp;ssl=1 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>A quick afterthought on that <a href=\"https:\/\/www.roughtype.com\/?p=3770\">last post<\/a>: I still think that the inline tweet is the future, but it strikes me that the currently emerging method of inline tweeting, which I have taken to calling\u00a0<em>pr\u00eat-\u00e0<\/em>&#8211;<em>twitter,\u00a0<\/em>is far from ideal. Who wants to get caught tweeting the same lousy tweet that everyone else is tweeting? It&#8217;s tacky. I mean: Attention, Wal-Mart Shoppers!<\/p>\n<p>No, it just won&#8217;t do. We need to go, as quickly as possible, from\u00a0<em>pr\u00eat-\u00e0<\/em>&#8211;<em>twitter <\/em>to\u00a0<em>the<\/em> <em>bespoke tweet<\/em>. Here&#8217;s how I imagine it working: a publication captures personal data on its readers&#8217; habits and literary\/intellectual\/political sensibilities (or procures said data from Facebook or maybe Twitter itself), and then, using some kind of simple text-parsing algorithm, it personalizes the inline tweets that are offered to each reader. [inlinetweet prefix=&#8221;&#8221; tweeter=&#8221;&#8221; suffix=&#8221;&#8221;]When a reader alights on an article, he or she gets his or her own custom-tailored tweetables[\/inlinetweet]. That gives the reader a little distinctiveness in the marketplace of ideas. It&#8217;s also much more discreet. With bespoke inlines, you&#8217;re not broadcasting the fact that you didn&#8217;t actually read the piece you&#8217;re tweeting. [inlinetweet prefix=&#8221;&#8221; tweeter=&#8221;&#8221; suffix=&#8221;&#8221;]Your little peccadillo stays between you and the algorithm[\/inlinetweet].<\/p>\n<p><em>This post is an installment in Rough Type\u2019s ongoing series \u201cThe Realtime Chronicles,\u201d which began\u00a0<a href=\"https:\/\/www.roughtype.com\/?p=1228\">here<\/a>. A full listing of posts can be found\u00a0<a href=\"https:\/\/www.roughtype.com\/?cat=6\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A quick afterthought on that last post: I still think that the inline tweet is the future, but it strikes me that the currently emerging method of inline tweeting, which I have taken to calling\u00a0pr\u00eat-\u00e0&#8211;twitter,\u00a0is far from ideal. Who wants to get caught tweeting the same lousy tweet that everyone else is tweeting? It&#8217;s tacky. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6],"tags":[],"class_list":["post-3785","post","type-post","status-publish","format-standard","hentry","category-realtime"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/3785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3785"}],"version-history":[{"count":9,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/3785\/revisions"}],"predecessor-version":[{"id":3800,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/3785\/revisions\/3800"}],"wp:attachment":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}