{"id":1581,"date":"2012-02-17T10:27:19","date_gmt":"2012-02-17T17:27:19","guid":{"rendered":"https:\/\/www.roughtype.com\/wp\/?p=1581"},"modified":"2012-02-17T10:27:19","modified_gmt":"2012-02-17T17:27:19","slug":"more_on_book_bu","status":"publish","type":"post","link":"https:\/\/www.roughtype.com\/?p=1581","title":{"rendered":"More on book bundling"},"content":{"rendered":"

Following up on my earlier post<\/a> suggesting that publishers include a free copy of an ebook with a sale of a print book, here’s a piece<\/a> from Publishers Weekly reviewing some of the pros and cons of book bundling as well as a response<\/a> from a publisher. Both pieces quote Bloomsbury USA sales exec Evan Schnittman, who argues that an e\/print bundle could be sold for a higher price than a print book alone. I don’t see that approach making much of a dent in the marketplace (who wants to pay more for a book at this point?); in fact, it might well backfire (by making readers even more sensitive to the price premium of printed books, particularly hard covers, in comparison to ebooks). For bundling to make a strategic difference to publishers, the ebook would need to be a freebie, for the reasons I outlined earlier.<\/p>\n","protected":false},"excerpt":{"rendered":"

Following up on my earlier post suggesting that publishers include a free copy of an ebook with a sale of a print book, here’s a piece from Publishers Weekly reviewing some of the pros and cons of book bundling as well as a response from a publisher. Both pieces quote Bloomsbury USA sales exec Evan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1581","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/1581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1581"}],"version-history":[{"count":0,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/1581\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}