A long time ago (1987 exactly), I published my first book, The Macintosh Way<\/i>. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel …<\/p>\n
I recently re-acquired the rights for this book, and I\u2019m making it freely available from the fan page of my upcoming book, Enchantment: The Art of Changing Hearts, Minds, and Actions<\/i>. To download The Macintosh Way<\/i>:<\/p>\n
1. Go to the fan page.<\/p>\n
2. \u201cLike\u201d the page.<\/p>\n
3. Click on The Macintosh Way<\/i> book cover to download the PDF.<\/p><\/blockquote>\n
Yes, that’s right. The pure-hearted, Apple-cheeked idealism of youth has given way to the crass cynicism of using virtual swag as a bribe to get you to click a Like button. Marketing corrupts, and Facebook marketing corrupts absolutely.<\/p>\n
![\"guybribe.jpg\"](\"https:\/\/i0.wp.com\/www.roughtype.com\/images\/guybribe.jpg?resize=201%2C198&ssl=1\")
<\/p>\n
Here, by the way, is how Kawasaki describes his new tome: “The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.” That’s “likability” in the purely transactional sense, I assume.<\/p>\n
Back in elementary school, there was this distinctly unlikable kid who, if you agreed to act like his friend for a day, would let you swim in his family’s swimming pool. Little did we know that he was a cultural pioneer.<\/p>\n","protected":false},"excerpt":{"rendered":"
Yesterday, I was one of the recipients of an amusing mass email from the long-time tech pundit Guy Kawasaki. He sent it out to promote a new book he’s written as well as to promote the Facebook fan page for that book. Under the subject line “Free copy of Guy’s first book,” it went as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1441","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/1441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1441"}],"version-history":[{"count":0,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/1441\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}