{"id":1348,"date":"2010-03-07T11:23:31","date_gmt":"2010-03-07T18:23:31","guid":{"rendered":"https:\/\/www.roughtype.com\/wp\/?p=1348"},"modified":"2012-06-26T22:18:38","modified_gmt":"2012-06-27T04:18:38","slug":"nowness","status":"publish","type":"post","link":"https:\/\/www.roughtype.com\/?p=1348","title":{"rendered":"Nowness"},"content":{"rendered":"

\u201cRipeness,\u201d Shakespeare told us, \u201cis all.\u201d The Bard did not anticipate the realtime web. On the New Net, ripeness is nothing. Nowness is all, as David Gelernter tells us in his essay<\/a> “Time to Start Taking the Web Seriously.” Web 2.0 was supposed to bring us a creative outpouring of \u201csocial production.\u201d Instead it’s tossed us into the rapids of instant communication. The Web has become a vast multimedia telephone system, where everyone is on the same party line, exchanging millions of bite-sized updates and alerts with every tick of the clock. Google, Facebook, Twitter: the Net\u2019s commercial giants are locked in a fierce competitive battle to speed up \u201cthe stream.\u201d<\/p>\n

The Net\u2019s bias, Gelernter explains, is toward the fresh, the new, the now. Nothing is left to ripen. History gets lost in the chatter. But, he suggests, we can correct that bias. We can turn the realtime stream into a \u201clifestream,\u201d tended by historians, along which the past will crystallize into rich, digital deposits of knowledge. We will leap beyond Web 2.0 to “the post-Web,” where all the views are long.<\/p>\n

It\u2019s a pretty vision. I wish I could believe it. There are times when human beings are able to correct the bias of a technology. There are other times when we make the bias of an instrument our own. Everything we’ve seen in the development of the Net over the past 20 years, and, indeed, in the development of mass media over the past 50 years, indicates that what we\u2019re seeing today is an example of the latter phenomenon. We are choosing nowness over ripeness.<\/p>\n

This post, which appeared originally, in a slightly different form<\/a>, at Edge.org., is an installment in Rough Type’s ongoing series “The Realtime Chronicles,” which began here<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cRipeness,\u201d Shakespeare told us, \u201cis all.\u201d The Bard did not anticipate the realtime web. On the New Net, ripeness is nothing. Nowness is all, as David Gelernter tells us in his essay “Time to Start Taking the Web Seriously.” Web 2.0 was supposed to bring us a creative outpouring of \u201csocial production.\u201d Instead it’s tossed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6],"tags":[],"class_list":["post-1348","post","type-post","status-publish","format-standard","hentry","category-realtime"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/1348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1348"}],"version-history":[{"count":1,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/1348\/revisions"}],"predecessor-version":[{"id":1649,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=\/wp\/v2\/posts\/1348\/revisions\/1649"}],"wp:attachment":[{"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roughtype.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}