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More on book bundling
February 17, 2012
Following up on my earlier post suggesting that publishers include a free copy of an ebook with a sale of a print book, here's a piece from Publishers Weekly reviewing some of the pros and cons of book bundling as well as a response from a publisher. Both pieces quote Bloomsbury USA sales exec Evan Schnittman, who argues that an e/print bundle could be sold for a higher price than a print book alone. I don't see that approach making much of a dent in the marketplace (who wants to pay more for a book at this point?); in fact, it might well backfire (by making readers even more sensitive to the price premium of printed books, particularly hard covers, in comparison to ebooks). For bundling to make a strategic difference to publishers, the ebook would need to be a freebie, for the reasons I outlined earlier.
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Now in paperback:
Pulitzer Prize Finalist
"Riveting" -San Francisco Chronicle
"Rewarding" -Financial Times
"Revelatory" -Booklist
The Cloud, demystified:
"Future Shock for the web-apps era" -Fast Company
"Ominously prescient" -Kirkus Reviews
"Riveting stuff" -New York Post
Greatest hits
Avatars consume as much electricity as Brazilians
The love song of J. Alfred Prufrock's avatar
Flight of the wingless coffin fly
Other writing
The end of corporate computing
The limits of computers:
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