« The New York Real Times | Main | Banished »

For whom the Google tolls

May 20, 2009

It's amazing that, before Google came along, any of us was able to survive beyond childhood. At the company's Zeitgeist conference in London yesterday, cofounder Larry Page warned that privacy-protecting restrictions on Google's ability to store personal data were hindering the company from tracking the spread of diseases and hence increasing the risk of mankind's extinction. The less data Google is allowed to store, said Page, the "more likely we all are to die." (This is a particularly sensitive issue for Page, as he's a big backer of the Singularitarians' attempts to secure human immortality.)

I couldn't help but be reminded of how, back in 2001, Google saved the life of that fellow who was about to suffer a heart attack. The guy was having chest pains, and he went to the Web to seek medical advice. The first search engine he tried - not Google's - got bogged down by serving up graphical banner ads. So he switched to Google, which only served text ads, and in a snap discovered he should take aspirin and go to a hospital. "Not only did our search engine save his life," said Sergey Brin, the other, equally humble cofounder, "but it shows that these decisions - like whether to use text-based or graphical ads - matter."

In 2005, Google announced that it would begin running graphical ads to increase its revenues. By that time, most people had broadband connections and, for them, loading graphical ads was no longer quite so much of a life-threatening ordeal. And what of the millions of people who continued to rely on pokey dial-up connections? Google ran the numbers, I suppose, and calculated that they were dispensable.

Advertisement: Coming this spring: Nicholas Carr's new book The Shallows: What the Internet Is Doing to Our Brains. Preorder now from Amazon.

Comments

There is an argument to be made that storing that much information indefinitely has some benefits. There's also a counter-argument that some may feel wins the day. My observation is that there is an increasing dissonance between the message senior staff members at Google give out and the emerging media zeitgeist. The underlying cause could be that they have not yet caught up with the way 'do no evil' lost it's shiny believability. Until they come to terms with and address that dissonance they risk a popular entrenchment against them. I think that would be a pity for all concerned.

Posted by: David Evans [TypeKey Profile Page] at May 20, 2009 01:40 PM

Uh oh, looks like google has us over a virtual barrel.

Posted by: max4296 [TypeKey Profile Page] at May 20, 2009 08:28 PM

Nick,

Check out Joshua-Michéle's recent posts (a series) on O'Reilly Radar.

The ultimate power of the sovereign is the power of life and death. A steady fascination of Power since the 18th century has been the "discovery" of the "the population" as a demographic entity and the subsequent problematics of "the management of the population". It being generally abhorrent on its face - tyrannical - for a sovereign to unilaterally make life or death decisions over swaths of a population it is only natural that the evolution of the discourse would yield indirect forms of that kind of management in which, rhetorically at least, no party is tarnished by intent.

-t

Posted by: Tom Lord [TypeKey Profile Page] at May 21, 2009 07:51 PM

Old Irish Saying:
"If you want to know what God thinks of money, just look at who he gives it to."

Posted by: Linuxguru1968 [TypeKey Profile Page] at May 23, 2009 05:06 AM

Huh. One of Google's mottos is "do no evil". Does that include the potential to do evil? With the kind of information they'd have with personal data, it makes you wonder. It also makes you wonder if their real motive is more direct, focused advertising.

I think the solution is to let people opt in or out of Google's proposed personal data search, or to remain anonymous. I don't think they threats they are making are as lucid as they exaggerate.

Posted by: Mene Tekel [TypeKey Profile Page] at May 27, 2009 09:32 PM

I never knew that Google saved lives also..great..but anyways I love Google for its simplicity and prowess.

Posted by: sachxn [TypeKey Profile Page] at May 30, 2009 03:08 AM

>> Does that include the potential to do evil?

IMHO, the biggest threat that Google or any online monopoly of search is that vulnerable people might think that the information index on Google is the sum of all knowledge on a subject. Maybe when they digitalize all printed media, it might be sort of true but not right now.

Intellectual workers or artists that dig no further that the first 20 or so return to a query on Google as the source of information about a paper or story on an important subject might miss some really important information that in the pre-Google era they might have gotten by direct interaction with authorities and peers (scientists, professors or your mother) or going to the library and going through stacks of books or magazines on a given subject. Remember those days?

It would be an interesting experiment to take a relatively esoteric subject, do a limited Google search taking the top 20 hits then go to a large university library, go to the same subject section, randomly pull down pull down 20 books, go to the index in the back and find the closest reference to the same Google search criteria, go to the actual text in the book then compare the quality of usefulness or insight of the book information to the Google search result links. My guess is that the library gathered information will have a depth and originality that the Google search information can never have because there is a quantum randomness interaction with the outside universe in selecting the information.

That’s not to say that electronic search is not useful if used wisely. Humanity created an enormous collection of collaborative content for centuries before Google. I fear that students my be lulled into the delusion that because its quick, easy and free it’s the sole source of information on a subject and will not utilize the full potential of books, magazines and personal contacts. (I call this intellectual crack dealing.)

I recently returned to college after an absence of ten years, aside from taking tests for reading, writing and math, I also had to take an online test that measured my ability to form queries for online search. That shows how much educational institutions are pimping online search as a tool in education. There was no test on how to do library research or how to prepare for meeting with academic authorities. Does anyone really thing we should give up the tired and true method that built the modern world for a flash in the pan like internet search?

For those of you who were patient enough to reach this point thanks for putting up with my rant!


Posted by: Linuxguru1968 [TypeKey Profile Page] at May 31, 2009 02:15 PM

Preventing mankind's extinction is double plus good.

Posted by: gypsybandito [TypeKey Profile Page] at June 22, 2009 11:13 AM

Then there's the guy who was having a heart attack and consulted Wikipedia, immediately learning that he had Bajorean mindworms, that the only cure for them was a OT III Scientology course, and that heart attacks were featured in an episode of The Simpsons and a Billy Joel song.

Posted by: Skip McCoy, American [TypeKey Profile Page] at June 23, 2009 03:04 PM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


 Subscribe to Rough Type

Nick's next book:
shallowscoverthumb2.jpg

Nick's latest book: bigswitchcover2thumb.jpg "Future Shock for the web-apps era" -Fast Company

"Ominously prescient" -Kirkus Reviews

"Riveting stuff" -New York Post

Order from Amazon

Visit Big Switch site

Read Q&A with Nick

Greatest hits

The amorality of Web 2.0

Twitter dot dash

The engine of serendipity

The editor and the crowd

Avatars consume as much electricity as Brazilians

The great unread

The love song of J. Alfred Prufrock's avatar

Flight of the wingless coffin fly

Sharecropping the long tail

The social graft

Steve's devices

MySpace's vacancy

The dingo stole my avatar

Excuse me while I blog

Other writing

Is Google Making Us Stupid?

The ignorance of crowds

The recorded life

The end of corporate computing

IT doesn't matter

The parasitic blogger

The sixth force

Hypermediation

More

Nick's first book: Order from Amazon

Visit book site

Rough Type is:

Written and published by
Nicholas Carr

Designed by

JavaScript must be enabled to display this email address.

What?