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No problem
November 10, 2008
"Google is the answer to the problem we didn’t have," says bookstar Malcolm Gladwell. "It doesn’t tell you what’s interesting or what’s important."
Ah, but it does give you a snapshot of the consensus view of what's important. Isn't that good enough?
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Comments
Is it good enough? Let's see what Google Zeitgeist holds for us in today's "snapshot":
- wire rope express
- adrienne bailon racy photos
- zap car
- ncaa women s soccer
- chuck negron
- white house floor plan
Posted by: Conal
at November 10, 2008 10:18 PM
Hey, lay off. Can't you see that Nick's making a religious statement.
You have trod on a core belief. Yea, verily, it is spoken in Genesis 2.0.
In the beginning there was Google....
And later in Exodus 2.0: Thou shalt have no other Gods than Google lest Google smite thy page rank....
Posted by: Gerard Van der Leun
at November 11, 2008 12:12 AM
adrienne bailon racy photos
"Racy"? Do people really use that as a search term? How quaint.
Conal: I sense that our ironies aren't quite in sync.
Posted by: Nick Carr
at November 11, 2008 05:45 AM
I always thought what was interesting and important was what nobody thought was interesting and important.
I sometimes go to the last page of Google search results just to see what's there. They should have a button just for that, labeled "I'm Feeling Unlucky."
Posted by: Charles
at November 11, 2008 10:00 AM
Charles,
Good idea.
I think that Google should automatically exclude the top three sites from their search results. The sites would eventually show up again, as their popularity declines, but it would serve to shake things up and prevent search monopolies.
Nick
Posted by: Nick Carr
at November 11, 2008 10:22 AM
Now, now, Nick - Google is an answer to a problem, roughly "What's the most popular answer to this query?" (roughly!).
That's not the same problem as "What do I want?".
But it is a very significant answer solving a significant problem. And you shouldn't do a "humanities sneer" at it, for that in itself.
The problem is when people to try to make that answer mean more than it does, as some sort of essence of truth.
Posted by: Seth Finkelstein
at November 11, 2008 10:47 AM
@Seth,
I no longer think that Google ranks results by popularity. Rather, they rank results by an algorithm that can be gamed. Check out the results for "Social Media Blog" for example.
Posted by: Ted Murphy
at November 11, 2008 11:27 AM
Hey Nick: Nice blog. . .I found you. . .I can't remember how I found you. At any rate, Gladwell's just being contrary. He's trying to pump up his erudition quotient.
Posted by: KSquared
at November 12, 2008 02:43 AM
@Conal, Gerard et al.
Guys, irony not your forte, is it?
Nick, whenever I see successful book authors sneering at Google, thoroughly sneer-able (?) for many reasons as it might be, I can't help but hearing "Conflict of interest !" all over.
Posted by: gianni
at November 12, 2008 09:06 AM
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(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)Nick's latest book:
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The end of corporate computing
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