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Page 99

February 09, 2008

Ford Madox Ford once said, in discussing how to choose whether or not to read a book, "Open the book to page ninety-nine and read, and the quality of the whole will be revealed to you." Marshal Zeringue took Ford's advice to heart and launched his most excellent blog, The Page 99 Test, which features excerpts from the ninety-ninth page of newly published books. Zeringue asked me to send in something from The Big Switch, and this morning he posted my contribution.

Advertisement: Are you ready for "The Big Switch"? Fast Company calls Nicholas Carr's new book "compulsively readable - for nontechies, too." Salon says it's "magisterial." Order now from Amazon.com.

Comments

I'm guessing he has never read novels by Umberto Ecco ,Thomas Pynchon, or James Joyce.

Posted by: Botchagalupe [TypeKey Profile Page] at February 9, 2008 03:48 PM

How about "The Last Page Test". It's more of a spoiler than the 99th page test. Try it. Look at the last page of The Bible: The Devil did it.

Posted by: Linuxguru1968 [TypeKey Profile Page] at February 11, 2008 10:51 AM

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Nick's new book: bigswitchcover2thumb.jpg "Future Shock for the web-apps era" -Fast Company

"Ominously prescient" -Kirkus Reviews

"Riveting stuff" -New York Post

Order from Amazon

Visit Big Switch site

Read Q&A with Nick

Greatest hits

The amorality of Web 2.0

The editor and the crowd

Avatars consume as much electricity as Brazilians

The great unread

The love song of J. Alfred Prufrock's avatar

Sharecropping the long tail

The social graft

Steve Jobs' devices

MySpace's vacancy

Other writing

The ignorance of crowds

The recorded life

The end of corporate computing

IT doesn't matter

The parasitic blogger

The sixth force

Hypermediation

More

Nick's last book: Order from Amazon

Visit book site

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