« The vertical cloud | Main | 23andMe wants your DNA »

Thought for the day

November 21, 2007

Seth Finkelstein expresses with perfect succinctness an idea that has yet to seep into the public consciousness (and may never): "The price of total personalization is total surveillance."

Advertisement: Are you ready for "The Big Switch"? Nicholas Carr's new book "is the best read so far about the significance of the shift to cloud computing," says the Financial Times. Fast Company calls it "compulsively readable." Order now from Amazon.com.

Comments

I disagree. The price of personalizatoin AND CENTRALIZATION is total surveillance. The solution to this is to own and control your own data.

Posted by: Jason Kolb [TypeKey Profile Page] at November 21, 2007 01:13 PM

Own and control your data or not, surveilling yourself or subcontracting it out, someone's always doing the recording.

Posted by: gyardley [TypeKey Profile Page] at November 21, 2007 01:26 PM

Yep, It is. But I am wondering if there is any significant difference between that statement and this one:

The price of total personalization is total transparency.

Transparency suggests to me a more active role, rather than an imposed view. You have to BE transparent.

Posted by: Kevin Kelly [TypeKey Profile Page] at November 21, 2007 02:36 PM

Someone should keep an eye on that guy.

Posted by: tom s. [TypeKey Profile Page] at November 21, 2007 02:37 PM

Kevin, I don't think there's anything active about people's role in this now and I doubt there will be in the future. People's transparency is not transparent to them, in other words. Nick

Posted by: Nick Carr [TypeKey Profile Page] at November 21, 2007 03:19 PM

Why is it that the available technology makes so much possible, both good and bad, yet that self same technology has yet to be truly harnesses by “the people” as a powerful tool for real change?

The diametrically apposing principles of total personalization and total surveillance could be stretched to form a more balanced triad, personalization, surveillance and a radically mobilized population to bring some balance to disruptive forces.

This question might appear to be glib and naive but what are the barriers to mass participation for the betterment of ordinary people’s lives? What catalysts might be needed? Where are those who might galvanize public opinion in such a way to enable the use of existing technologies to force change that really matters?

Alan

Posted by: alan [TypeKey Profile Page] at November 21, 2007 03:57 PM

This is one of the reasons I don't care for involuntary personalization. Even the "anonymous" personalization of the cookie shares far too much information. What good is not having to provide your name when a rough set of a relatively small number of categories can identify you anyway?



Another problem is that personalization leads to an ever-more-subjective, ever-more-narrow perspective of content (and the world). It reinforces existing tendencies, rather than opening people to more possibilities.

Posted by: alexfiles [TypeKey Profile Page] at November 21, 2007 10:00 PM

This sounds familiar. Just the other day, I wrote a comment here that quoted Isaac Asimov, he said "everyone thinks computers are a threat to privacy, unless their name is John Smith."

Posted by: Charles [TypeKey Profile Page] at November 22, 2007 12:09 AM

If it were possible to make available preferences in a highly secure anonymous manner, meaning only you would be the beneficiary of more targeted information but no knew you identity, then I might make my interests know. David Chaum of Digicash fame provides a mechanism for providing such anonymity, though it was designed for identi-less cash transactions

Posted by: stoddardv [TypeKey Profile Page] at November 22, 2007 04:53 PM

The solution to this is to own and control your own data.

meaning only you would be the beneficiary of more targeted information but no[one] knew you[r] identity

I think that's a fantasy. If you release the information required for highly personalized targeting, then your identity is exposed, whether or not the information is "anonymized."

Posted by: Nick Carr [TypeKey Profile Page] at November 23, 2007 09:41 PM

JK: The solution to this is to own and control your own data. ...

NC: I think that's a fantasy. ...

Nick, I think your head is in the cloud. Consider: my PC is highly personalized and very private.

One way to network in a decentralized way is via P2P. My machine, my data, complete control over access. Successful examples include: eBay's Skype, Google's Hello.com and Microsoft's FolderShare.

I suspect P2P hasn't taken off because there's so much money to be made via centralization. I feel MS has much to gain by embracing P2P, however. By bringing nodes out of the cloud and back onto Microsoft hardware. And why not?

Posted by: Sid Steward [TypeKey Profile Page] at November 27, 2007 02:39 PM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


 Subscribe to Rough Type

The Atlantic article:
Is Google Making Us Stupid?"

Nick's new book: bigswitchcover2thumb.jpg "Future Shock for the web-apps era" -Fast Company

"Ominously prescient" -Kirkus Reviews

"Riveting stuff" -New York Post

Order from Amazon

Visit Big Switch site

Read Q&A with Nick

Greatest hits

The amorality of Web 2.0

The engine of serendipity

The editor and the crowd

Avatars consume as much electricity as Brazilians

The great unread

The love song of J. Alfred Prufrock's avatar

Flight of the wingless coffin fly

Sharecropping the long tail

The social graft

Steve's devices

MySpace's vacancy

The dingo stole my avatar

Excuse me while I blog

Other writing

The ignorance of crowds

The recorded life

The end of corporate computing

IT doesn't matter

The parasitic blogger

The sixth force

Hypermediation

More

Nick's last book: Order from Amazon

Visit book site

Rough Type is:

Written and published by
Nicholas Carr

Designed by

JavaScript must be enabled to display this email address.

What?