« Inside Amazon's dynamo | Main | Multitenancy and the network effect »

Little switch for Big Switch

October 03, 2007

Speaking of The Big Switch, the publisher, W. W. Norton, and I have decided to change the subtitle from "Our New Digital Destiny" to "Rewiring the World, from Edison to Google." The new, more concrete subtitle better reflects the sweep of the book. Also, as one early reader pointed out, the original subtitle seemed "oddly similar to the utopian language you rightly pick on inside the book." The cover has been tweaked, too, as you can see over there in the right column.

Comments

It might amuse you to hear that buch.ch (an online bookshop here in Switzerland) promises to deliver your book within 15 days.

Write faster!

Posted by: Matthias [TypeKey Profile Page] at October 3, 2007 10:12 AM

Good move.

"Our New Digital Destiny" = Resistance. Is. Futile.

Posted by: Tom Panelas [TypeKey Profile Page] at October 3, 2007 11:08 AM

No offense, Nick, but it sounds like the type of book where if it were written by someone else, you'd be one of the first to trash it. I can see from your post, someone else has noticed that, also.

Posted by: Shelley [TypeKey Profile Page] at October 3, 2007 05:23 PM

O ye of little faith.

Posted by: Nick Carr [TypeKey Profile Page] at October 3, 2007 05:52 PM

Has you publisher mentioned that writing "Google" on the cover would boost the sales by 20%? He did *not*? Ouch. He should have. Really. I mean: marketing is not a big deal, but you'd rather be warned.

More seriously: what is in this book will probably not have the only critic on IT trashing it, so it is much ore likely to be true, as no one will have any well-put argument against it, an truth in human matters is a self-fulfilling prophecy. Better then the gospel!

Posted by: Bertil [TypeKey Profile Page] at October 5, 2007 03:55 AM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


carrshot5.jpg Subscribe to Rough Type

Now in paperback:
shallowspbk2.jpg Pulitzer Prize Finalist

"Riveting" -San Francisco Chronicle

"Rewarding" -Financial Times

"Revelatory" -Booklist

Order from Amazon

Visit The Shallows site

The Cloud, demystified: bigswitchcover2thumb.jpg "Future Shock for the web-apps era" -Fast Company

"Ominously prescient" -Kirkus Reviews

"Riveting stuff" -New York Post

Order from Amazon

Visit Big Switch site

Greatest hits

The amorality of Web 2.0

Twitter dot dash

The engine of serendipity

The editor and the crowd

Avatars consume as much electricity as Brazilians

The great unread

The love song of J. Alfred Prufrock's avatar

Flight of the wingless coffin fly

Sharecropping the long tail

The social graft

Steve's devices

MySpace's vacancy

The dingo stole my avatar

Excuse me while I blog

Other writing

Is Google Making Us Stupid?

The ignorance of crowds

The recorded life

The end of corporate computing

IT doesn't matter

The parasitic blogger

The sixth force

Hypermediation

More

The limits of computers: Order from Amazon

Visit book site

Rough Type is:

Written and published by
Nicholas Carr

Designed by

JavaScript must be enabled to display this email address.

What?