Little switch for Big Switch

October 03, 2007

Speaking of The Big Switch, the publisher, W. W. Norton, and I have decided to change the subtitle from "Our New Digital Destiny" to "Rewiring the World, from Edison to Google." The new, more concrete subtitle better reflects the sweep of the book. Also, as one early reader pointed out, the original subtitle seemed "oddly similar to the utopian language you rightly pick on inside the book." The cover has been tweaked, too, as you can see over there in the right column.

Posted by nick at October 3, 2007 09:37 AM

Comments

It might amuse you to hear that buch.ch (an online bookshop here in Switzerland) promises to deliver your book within 15 days.

Write faster!

Posted by: Matthias at October 3, 2007 10:12 AM

Good move.

"Our New Digital Destiny" = Resistance. Is. Futile.

Posted by: Tom Panelas at October 3, 2007 11:08 AM

No offense, Nick, but it sounds like the type of book where if it were written by someone else, you'd be one of the first to trash it. I can see from your post, someone else has noticed that, also.

Posted by: Shelley at October 3, 2007 05:23 PM

O ye of little faith.

Posted by: Nick Carr at October 3, 2007 05:52 PM

Has you publisher mentioned that writing "Google" on the cover would boost the sales by 20%? He did *not*? Ouch. He should have. Really. I mean: marketing is not a big deal, but you'd rather be warned.

More seriously: what is in this book will probably not have the only critic on IT trashing it, so it is much ore likely to be true, as no one will have any well-put argument against it, an truth in human matters is a self-fulfilling prophecy. Better then the gospel!

Posted by: Bertil at October 5, 2007 03:55 AM