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April 26, 2007

In a column in today's Guardian, I examine how the invention of virtual drugs last week may open up lucrative new opportunities for pharmaceutical firms able to create therapies for the psychological ailments that beset avatars.

Here's a snippet: "Up to now, avatars have led fairly narrow lives. Their main pursuits have been limited to fighting ogres and dragons and having simulated sex using artificial genitalia. Virtual reality has been like a pornographic version of Middle Earth. Now, avatars have a third and more modern alternative: abusing substances. Fighting, screwing, and getting wasted: Virtual life is becoming more like real life every day."

Here's the rest of it.

Advertisement: Are you ready for "The Big Switch"? Fast Company calls Nicholas Carr's new book "compulsively readable - for nontechies, too." Salon says it's "magisterial." Order now from Amazon.com.

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Nick's new book: bigswitchcover2thumb.jpg "Future Shock for the web-apps era" -Fast Company

"Ominously prescient" -Kirkus Reviews

"Riveting stuff" -New York Post

Order from Amazon

Visit Big Switch site

Read Q&A with Nick

Greatest hits

The amorality of Web 2.0

The editor and the crowd

Avatars consume as much electricity as Brazilians

The great unread

The love song of J. Alfred Prufrock's avatar

Sharecropping the long tail

The social graft

Steve Jobs' devices

MySpace's vacancy

Other writing

The ignorance of crowds

The recorded life

The end of corporate computing

IT doesn't matter

The parasitic blogger

The sixth force

Hypermediation

More

Nick's last book: Order from Amazon

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