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Announcing "The Big Switch"

April 17, 2007


Connect the dots:


Thomas Edison

The Dalles

Tim Berners-Lee

Crowdsourcing

Virtual Machines

Marc Benioff

Automattic

Computer-Tabulating-Recording Company

Personalized Search

AdWords

Nikola Tesla

Increasing Returns to Scale

Optical Fiber

Ray Ozzie

Fisk Street Station

Department of Defense

CERN Grid

Web 2.0

Danny Hillis

Henry Adams

BitTorrent

ICANN

John von Neumann

Chad Hurley

Spacewar

World's Columbian Exposition

Amazon Elastic Compute Cloud

Yochai Benkler

William Kemmler

Eric Schmidt


. . . and the future appears.


BIGSWITCHsmall.jpg

It's coming.


Advertisement: Are you ready for "The Big Switch"? Nicholas Carr's new book "is the best read so far about the significance of the shift to cloud computing," says the Financial Times. Fast Company calls it "compulsively readable." Order now from Amazon.com.

Comments

Yes indeed, our new digital destiny is well underway. Before the time that digital was a twinkle in somebody’s eye Johann Wolfgang Goethe had it right,

“Man supposes that he directs his life and governs his actions, when his existence is irretrievably under the control of destiny.”

Your previous post, Rules for Warbots, juxtaposed with, The Big Switch, follows the same rules of engagement.

Not a destiny that is pre-determined but one that gives us the opportunity to shape it! I applaud you for using the word “destiny” but until we recoil from the insanity that is unfolding and take control of the destruction of our world, until we do Goethe’s words will prove to be right. Alan.


Posted by: alan [TypeKey Profile Page] at April 17, 2007 09:30 AM

Edison is an interesting case. It was Westingouse who lit up the Chicago Columbian Exposition, with the help of Canadian physicist Reginald Fessenden, who perfected a cheap lightbulb for him. Edison could never get it right, and let Fessenden go.

Edison was also obsessed with DC, which was a mistake.

Posted by: Norm Potter [TypeKey Profile Page] at April 17, 2007 02:56 PM

Henry Adams is the future?

Posted by: Phil [TypeKey Profile Page] at April 18, 2007 04:52 AM

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The Atlantic article:
Is Google Making Us Stupid?"

Nick's new book: bigswitchcover2thumb.jpg "Future Shock for the web-apps era" -Fast Company

"Ominously prescient" -Kirkus Reviews

"Riveting stuff" -New York Post

Order from Amazon

Visit Big Switch site

Read Q&A with Nick

Greatest hits

The amorality of Web 2.0

The engine of serendipity

The editor and the crowd

Avatars consume as much electricity as Brazilians

The great unread

The love song of J. Alfred Prufrock's avatar

Flight of the wingless coffin fly

Sharecropping the long tail

The social graft

Steve's devices

MySpace's vacancy

The dingo stole my avatar

Excuse me while I blog

Other writing

The ignorance of crowds

The recorded life

The end of corporate computing

IT doesn't matter

The parasitic blogger

The sixth force

Hypermediation

More

Nick's last book: Order from Amazon

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