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The blog channel

July 18, 2006

Business Week Online is running a column by me, Lessons in Corporate Blogging, aimed at helping companies sort through the pros and cons of launching a blog. It draws on Dell's and Microsoft's recent blogospheric experiences as well as on Apple's modestly framed blog (yes, Apple has a blog).

Also, on my essay blog, Digital Renderings, I've posted "Great Product, Lousy Business," an article that examines why great technological inventions - like the supersonic jet - sometimes go nowhere in the marketplace. This is a slightly revised version of a piece that appeared originally in Strategy & Business.

Advertisement: Coming this spring: Nicholas Carr's new book The Shallows: What the Internet Is Doing to Our Brains. Preorder now from Amazon.

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Nick's latest book: bigswitchcover2thumb.jpg "Future Shock for the web-apps era" -Fast Company

"Ominously prescient" -Kirkus Reviews

"Riveting stuff" -New York Post

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Read Q&A with Nick

Greatest hits

The amorality of Web 2.0

Twitter dot dash

The engine of serendipity

The editor and the crowd

Avatars consume as much electricity as Brazilians

The great unread

The love song of J. Alfred Prufrock's avatar

Flight of the wingless coffin fly

Sharecropping the long tail

The social graft

Steve's devices

MySpace's vacancy

The dingo stole my avatar

Excuse me while I blog

Other writing

Is Google Making Us Stupid?

The ignorance of crowds

The recorded life

The end of corporate computing

IT doesn't matter

The parasitic blogger

The sixth force

Hypermediation

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