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The MySpace mirror

June 02, 2006

Ivor Tossell muses on MySpace's "remarkable hateability" in today's Globe and Mail. The popular site, he says, "flaunts shallowness in a way that makes blogs look like Proust," and its pages "are often places of unparalleled garishness." Big deal, you might say. Isn't that what popular culture's all about? But then Tossell gets to the core of what makes MySpace both compelling and creepy:

MySpace doesn't just create social networks, it anatomizes them. It spreads them out like a digestive tract on the autopsy table. You can see what's connected to what, who's connected to whom. You can even trace the little puffs of intellectual flatus as they pass through the system. Things that used to be fleeting and private - the nothings of telephone calls and idle chatter - are made permanent and public.

As a result, an awful lot of people wind up looking at these conversations, relationships, banterings that they can't take part in. Maybe they're too old, maybe they're too shy, maybe they just live in the wrong part of the world to ever really engage. Some might say good riddance to all that. Others might harbour a regret or two. MySpace might really be in the business of selling yearning.

Love it or loathe it, MySpace has become our mirror - for the moment, anyway.

Advertisement: Are you ready for "The Big Switch"? Nicholas Carr's new book "is the best read so far about the significance of the shift to cloud computing," says the Financial Times. Fast Company calls it "compulsively readable." Order now from Amazon.com.

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hi

Posted by: Tenielle13 [TypeKey Profile Page] at October 17, 2007 11:36 PM

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The Atlantic article:
Is Google Making Us Stupid?"

Nick's new book: bigswitchcover2thumb.jpg "Future Shock for the web-apps era" -Fast Company

"Ominously prescient" -Kirkus Reviews

"Riveting stuff" -New York Post

Order from Amazon

Visit Big Switch site

Read Q&A with Nick

Greatest hits

The amorality of Web 2.0

The engine of serendipity

The editor and the crowd

Avatars consume as much electricity as Brazilians

The great unread

The love song of J. Alfred Prufrock's avatar

Flight of the wingless coffin fly

Sharecropping the long tail

The social graft

Steve's devices

MySpace's vacancy

The dingo stole my avatar

Excuse me while I blog

Other writing

The ignorance of crowds

The recorded life

The end of corporate computing

IT doesn't matter

The parasitic blogger

The sixth force

Hypermediation

More

Nick's last book: Order from Amazon

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