Yahoo passes a stone
January 18, 2006
I had thought the big internet news yesterday was the announcement that the online casino GoldenPalace.com had bought William Shatner's kidney stone for $25,000. But Yahoo's earnings shortfall seems to have trumped Captain Kirk's offal windfall.
Yahoo reported strong growth throughout its business, but it came up a penny short of Wall Street's expectations on its earnings-per-share number. Given that Wall Street's real expectation was that Yahoo would beat Wall Street's expectations (got that?), the shortfall is causing a big fall in Yahoo's stock this morning, as well as collateral damage to Google and other internet stocks. What's probably making investors more antsy than that missing penny, though, is Yahoo's admission that it's having trouble "monetizing" its search results. Facing fierce competition from Google, and impending competition from Microsoft's MSN network, its profit margin in paid search appears to be getting squeezed. The increasing competition in the online ad market means, moreover, that the squeeze will probably get worse. Reported the New York Times: "In forecasting a slowdown in growth, the company said it would have to give other Web sites a greater share of the money it took in from selling ads on their sites."
Steve Rubell sees the Google results as heralding a Web 2.0 crash: Sell Google, he says, and "if you're a start-up hoping to pin your business on advertising, get to higher ground." Wall Street seems to have some sympathy for Rubell's view, as two analysts have already cut their ratings on Google to "sell." Business 2.0's Owen Thomas, though, says the fears are overblown. He sees in Yahoo's numbers a confirmation that the skies ahead are still a cloudless blue. According to Thomas, "nothing in Yahoo's earnings suggested that the company's strategy or execution is off course, save for the trouble with search monetization." Then again, investors' enthusiasm for Web 2.0 is largely built on rosy scenarios about pay-per-click advertising, so "trouble in search monetization" is, well, trouble. The question is: Is this a blip or a trend?
In describing his very expensive kidney stone yesterday, Shatner said, "If you subjected it to extreme heat, it might turn out to be a diamond." Or was he talking about Web 2.0?
Unless I'm reading this incorrectly...:
""In forecasting a slowdown in growth, the company said it would have to give other Web sites a greater share of the money it took in from selling ads on their sites."
...This is good for many Web2.0 startups. Competition between Adsense and YPN drives bigger revenue share to publishers.
Posted by: lawrence coburn at January 18, 2006 12:55 PM
Note from a practicioner: We have ads on Google and have done OK with them. However, when we tried to put ads on Overture - Yahoo's ad listing service - we nearly pulled our hair out. I'm not kidding, it was the biggest muckenfess I have ever seen. And the contrast with Google couldn't be more stark. Google's little adsense software tool for campaign setups is so easy and intuitive that we just expected the same from Overture. But after about a month of screwing around we just gave up. We never did get our ads online though we collectively spent over 40 hours trying. You can setup a simple campaign on Google in less than 5 minutes with no prior experience. So I wouldn't read a lot into the demise of Web 2.0 because Yahoo missed their number. Frankly I'm surprised they got as close as they did. Business is finally though about execution. Overture is executing - its customers!
Posted by: Tom at January 19, 2006 05:19 PM
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