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How much for that click in the window?

December 12, 2005

Tim Bray chimes in on the future of the search market. Noting that the major search engines today are "offering approximately equal levels of service," he says that "when you have a small number of competitors providing a commodity product to millions of customers, and the product is, per-unit, ultra-lightweight, economic theory as I understand it would call for some sort of a radically-open market. It’s just a matter of working out the details."

Advertisement: Are you ready for "The Big Switch"? Fast Company calls Nicholas Carr's new book "compulsively readable - for nontechies, too." Salon says it's "magisterial." Order now from Amazon.com.

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Nick's new book: bigswitchcover2thumb.jpg "Future Shock for the web-apps era" -Fast Company

"Ominously prescient" -Kirkus Reviews

"Riveting stuff" -New York Post

Order from Amazon

Visit Big Switch site

Read Q&A with Nick

Greatest hits

The amorality of Web 2.0

The editor and the crowd

Avatars consume as much electricity as Brazilians

The great unread

The love song of J. Alfred Prufrock's avatar

Sharecropping the long tail

The social graft

Steve Jobs' devices

MySpace's vacancy

Other writing

The ignorance of crowds

The recorded life

The end of corporate computing

IT doesn't matter

The parasitic blogger

The sixth force

Hypermediation

More

Nick's last book: Order from Amazon

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