« Consolidate, standardize, prune | Main | Deus ex computer »

Searching for business

May 30, 2005

Google CEO Eric Schmidt doesn't say all that much in a new Information Week interview, but he provides some interesting hints about the company's plans for expanding in the business market. One thing that's clear is that Google has a very different economic model than most other IT firms. Referring to the company's current desktop and network search tools for businesses, Schmidt says, "It makes perfect sense to me that you should do this even if you weren't making money, which is not the case ... You would be willing to lose money in this business for the strategic leverage that it gets you to reach those customers. They are the power users." Google's success hinges on being the primary information-delivery service for people, and that means it needs to be as ubiquitous in the office as in the home. In pursuit of that strategy, it will happily sell for cheap - or give away - stuff that competitors charge dearly for. If you're one of those competitors, you may want to keep one eye open while sleeping.

Advertisement: Now available: Nicholas Carr's new book The Shallows: What the Internet Is Doing to Our Brains. Order now from Amazon.

Comments

This link is an good one
http://oak.psych.gatech.edu/~epic/

A futuristic fiction that speaks highly of Google. Much the same way Nick does.

Posted by: Shouvik Basu at June 2, 2005 08:50 AM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


nickcarrpic.jpg Subscribe to Rough Type

Just released:
shallowscoverthumb2.jpg "Eloquent" -Chicago Tribune

"A measured manifesto" -New York Times Book Review

"Riveting" -San Francisco Chronicle

"Rewarding" -Financial Times

"Revelatory" -Booklist

Order from Amazon

Visit The Shallows site

Now in paperback: bigswitchcover2thumb.jpg "Future Shock for the web-apps era" -Fast Company

"Ominously prescient" -Kirkus Reviews

"Riveting stuff" -New York Post

Order from Amazon

Visit Big Switch site

Greatest hits

The amorality of Web 2.0

Twitter dot dash

The engine of serendipity

The editor and the crowd

Avatars consume as much electricity as Brazilians

The great unread

The love song of J. Alfred Prufrock's avatar

Flight of the wingless coffin fly

Sharecropping the long tail

The social graft

Steve's devices

MySpace's vacancy

The dingo stole my avatar

Excuse me while I blog

Other writing

Is Google Making Us Stupid?

The ignorance of crowds

The recorded life

The end of corporate computing

IT doesn't matter

The parasitic blogger

The sixth force

Hypermediation

More

Nick's first book: Order from Amazon

Visit book site

Rough Type is:

Written and published by
Nicholas Carr

Designed by

JavaScript must be enabled to display this email address.

What?