http://www.roughtype.com/archives/2005/12/monster_mash.php The free-for-all continues. Amazon.com has opened up its Alexa search engine to all comers. Just as Amazon's affiliates can tap into the company's merchandise catalog to build their own stores, so entrepreneurs and tinkerers can now tap into Alexa's vast catalog of web content to build their own applications or sites. And, for modest fees, they can even use Amazon's computing platform as their own computing infrastructure. Just plug into the utility socket. John Battelle,... en-us http://dondodge.typepad.com/the_next_big_thing/2005/12/search_is_a_com.html The headlines are screaming about the Alexa (Amazon) announcement that they will offer the Alexa index and computing platform as a web service for a fee. Monster Mash, Re-scramble of the search game, Alexa Offers Fee Based Vertical Search Service, and ... http://internetstockblog.com/article/5072 Amazon’s (Alexa’s) announcement that it will provide search as a web service has generated great excitement in the tech community. But investors don’t have the luxury of getting excited about technology; they need to predict revenues... http://www.computerworld.com/blogs/node/1430