I WANT WINGS!!!!!!!!!!!!!!


What is divinity if it can come
Only in silent shadows and in dreams?
— Wallace Stevens, “Sunday Morning”

I. Angels and Superheroes

In 2008, Samuel O. Poore, a plastic surgeon who teaches at the University of Wisconsin’s medical school, published an article in the Journal of Hand Surgery titled “The Morphological Basis of the Arm-to-Wing Transition.” Drawing on evolutionary and anatomical evidence, he laid out a workable method for using the techniques of modern reconstructive surgery, including bone fusing and skin and muscle grafting, to “fabricate human wings from human arms.” Although the wings, in the doctor’s estimation, would not be capable of generating the lift needed to get a person off the ground, they might nonetheless serve “as cosmetic features simulating, for example, the nonfunctional wings of flightless birds.”

We have always envied birds their wings. From angels to superheroes, avian-human hybrids have been fixtures of myth, legend, and art. In the ninth century, the celebrated Andalusian inventor Abbas ibn Firnas fashioned a pair of wings out of wood and silk, attached them to his back, covered the rest of his body in feathers, and jumped from a promontory. He avoided the fate of his forebear Icarus, but “in alighting,” a witness reported, “his back was very much hurt.” Leonardo da Vinci sketched scores of plans for winged, human-powered flying machines called ornithopters. Batman’s pinion-pointed cape looms over popular culture. Birdman won the best picture Oscar in 2015. “Red Bull gives you wings,” promise the energy drink’s ads.

Dr. Poore considered his paper a thought experiment, and he ended it with an admonition: “Humans should remain human, staying on the ground pondering and studying the intricacies of flight while letting birds be birds and angels be angels.” Not everyone shared his caution. Advocates of radical human enhancement, or transhumanism, found inspiration in the article. One of them, writing on a popular transhumanist blog, suggested that it might soon be possible to craft working human wings by combining surgical techniques with synthetic muscles and genetic modifications. “Many humans have wished they could fly,” the blogger wrote. “There’s nothing morally wrong with granting that wish.” The post garnered more than seven hundred comments. “I WANT WINGS!!!!!!!!!!!!!!” went a typical one. “For as long as i can remember i have been longing to feel the wind in my feathers” went another.


II. Stronger, Smarter, Fitter

When Nora Ephron decided to call her 2006 essay collection I Feel Bad about My Neck, she all but guaranteed herself a bestseller. Prone to wattling and wrinkling, banding and bagging, the neck has long been a focal point of people’s discontent with their bodies. But it’s hardly the only body part that provokes disappointment and frustration. From miserly hair follicles to yellowed toenails, from forgetful brains to balky bowels, the body seems intent on reminding us of its flaws and insufficiencies. One thing that sets us apart from our animal kin is our ability to examine our bodies critically, as if they were things separate from ourselves. We may not think of ourselves as Cartesians anymore, but we remain dualists when it comes to distinguishing the self from its physical apparatus. And it’s this ability to envision our bodies as instruments that allows us to imagine ways we might remodel or retrofit our anatomies to better reflect our desires and ideals. Our minds are always drafting new blueprints for our bodies.

We’re quick to associate body modification with primitive cultures—the stereotypical savage with the bone in his nose—but that’s a self-flattering fancy, a way to feel enlightened and civilized at the expense of others. When it comes to fiddling with the human body, we make even the most brutish of our ancestors look like amateurs. We go under the blade for nose jobs, tummy tucks, breast augmentations, hair transplants, face lifts, butt lifts, liposuctions, and myriad other cosmetic surgeries. We smooth our skin with dermabrasion brushes or chemical peels, conceal wrinkles with injections of botulinum toxin or hyaluronic filler. We brighten our smiles with whiteners and veneers, implants and orthodontia. We tattoo, pierce, and scarify our flesh. We swallow drugs and other potions to fine-tune our moods, sharpen our thinking, bulk up our musculature, control our fertility, and heighten our sexual prowess and pleasure. If to be transhuman is to use technology to change one’s body from its natural state, for ornamental or functional purposes, then we are all already transhuman.

But our tinkering, however impressive, is only a prelude. The ability of human beings to alter and augment themselves is set to expand enormously in the decades ahead, thanks to a convergence of scientific and technical advances in such areas as robotics, bioelectronics, genetic engineering, and pharmacology. Up to now, body modifications have tended to be decorative or therapeutic. They’ve been used to improve or otherwise change people’s looks or to repair damage from illnesses or wounds. Rarely have they offered people ways to transcend the body’s natural limits. The future will be different. Progress in the field broadly known as biotechnology promises to make us stronger, smarter, and fitter, with sharper senses and more capable minds and bodies. Transhumanists have good reason to be excited. By the end of the twenty-first century what it means to be human is likely to be very different from what it means today.

Our minds are always drafting new blueprints
for our bodies.

War and medicine are the crucibles of human enhancement. They’re where the need is pressing, the money plentiful. Military researchers, building on recent refinements in prosthetic arms and legs, are testing so-called Iron Man suits—artificial exoskeletons worn inside uniforms—that give soldiers greater strength, agility, and endurance. Wearing one current version, a G.I. can run a four-minute mile while carrying a full load of gear. Prototypes of more sophisticated bionic armor, which can sharpen vision, enhance situational awareness, and regulate body temperature along with boosting mobility and muscle, are in testing by the U.S. Special Operations Command. The merging of man and machine is well under way.

That goes for the gray matter, too. In 2014, DARPA, the military’s R&D arm, established a well-financed Biological Technologies Office to work on the frontiers of human enhancement. The new division’s broad portfolio includes a raft of ambitious neuroengineering projects aimed at bolstering mental skill and accomplishment on and off the battlefield. In the works are brain implants that, in the agency’s words, “facilitate the formation of new memories and retrieval of existing ones,” neural interfaces that “reliably extract information from the nervous system . . . at a scale and rate necessary to control complex machines,” and centimeter-sized neural “modems” that allow high-speed, standardized data transmissions between brains and computers.

While neuroscientists are still a long way from understanding consciousness and thought, they are, as the DARPA projects suggest, having success in reverse engineering many cognitive and sensory functions. Whenever knowledge of the brain expands, so too do the possibilities for designing tools to manipulate and augment mental processes. Cochlear implants, which translate sound waves into electrical signals and transmit them to the brain’s auditory nerve, have already given tens of thousands of deaf people the ability to hear. In 2013, the Food and Drug Administration approved the first retinal implant. It gives sight to the blind by wiring a digital camera to the optic nerve. Scientists at Case Western Reserve University are developing a brain chip that monitors and adjusts levels of neurotransmitters, like dopamine, that regulate brain functions. The researchers say the chip, which has been successfully tested in mice, works like a “home thermostat” for mental states.

Many such neural devices are in the early stages of development, and most are designed to aid the sick or disabled. But neuroengineering is progressing swiftly, and there’s every reason to believe that implants and interfaces will come to be used by healthy people to gain new and exotic talents. “Advances in molecular biology, neuroscience and material science are almost certainly going to lead, in time, to implants that are smaller, smarter, more stable and more energy-efficient,” brain scientists Gary Marcus and Christof Koch explained in a 2014 Wall Street Journal article. “When the technology has advanced enough, implants will graduate from being strictly repair-oriented to enhancing the performance of healthy or ‘normal’ people.” We’ll be able to use them to improve memory, focus, perception, and temperament, the scientists wrote, and, eventually, to speed the development of manual and mental skills by automating the assembly of neural circuitry.

These examples all point to a larger truth, one that lies at the heart of the transhumanist project. The human species is, in form and function, subject to biological constraints. It changes at the glacial pace of evolution. As soon as we augment the body with machinery and electronics, we accelerate the speed at which it can change. We shift the time scale of physiological adaptation from the natural, measured in millennia, to the technological, which plays out over decades, years, or mere months. Biology, when seen from a human perspective, is more about stasis than change. But when it comes to technology, nothing stands still. What’s rudimentary today can be revolutionary tomorrow.


III. The Daedalus Mission

The changes wrought by prosthetics, implants, and other hardware will play out in plain view. Blurring the line between tools and their users, they will turn people into what science fiction writers like to call cyborgs. More profound may be the microscopic changes accomplished by manipulating chemical reactions within and between cells. Advances in neurobiology have made possible a new generation of psychoactive drugs that will give individuals greater control over how their minds work. Exploiting the recent discovery that memories are malleable—they seem to change each time they’re recalled—researchers are testing drugs that can, by blocking chemicals involved in memory formation, delete or rewrite troubling memories as they’re being retrieved by the mind. A study by two Dutch psychologists, published in the journal Biological Psychiatry in 2015, shows that similar “amnesic” medications may be able to erase deep-seated phobias, such as a fear of spiders or strangers, by scrubbing certain memories of their emotional connotations. Such pharmaceutical tools point to a future in which we will be able to revise our sense of the past and, since what we remember is what we are, shape the self.

Also coming out of pharmaceutical labs are drugs that accelerate learning and heighten intelligence by speeding up neuronal activity, tamping down extraneous brain signals, and stimulating new connections among nerve cells. As with brain implants, these so-called smart drugs, or neuroenhancers, are intended to be used medicinally—to help children with Down syndrome do better at school or to combat mental decay in the elderly—but they also hold promise for making able-minded people cleverer. For years now, drugs designed to treat attention and sleep disorders, like Adderall and Provigil, have been used by students and professionals to sharpen their mental focus and increase their productivity. As new drugs for cognitive enhancement become available, they too will see widespread “off-label” use. Eventually, well-vetted neuroenhancers that don’t produce severe side effects will be cleared for general use. The economic and social advantages of enhanced intelligence, however narrowly defined, will override medical and moral qualms. Cosmetic neurology will join cosmetic surgery as a consumer choice.

Then there’s genetic engineering. The much discussed gene-editing tool Crispr, derived from bacterial immune systems, has in just the last three years transformed genomic research. Scientists can rewrite genetic code with far greater speed and precision, and at far lower cost, than was possible before. In simple terms, Crispr pinpoints a target sequence of DNA on a gene, uses a bacterial enzyme to snip the sequence out, and then splices a new sequence in its place. The inserted genetic material doesn’t have to come from the same species. Scientists can mix and match bits of DNA from different species, creating real-life chimeras.

With thousands of academic and corporate researchers, not to mention scores of amateur biohackers, experimenting with Crispr, progress in genome editing has reached a “breakneck pace,” according to Jennifer Doudna, a University of California biochemist who helped develop the tool. Combined with ever more comprehensive genomic maps, Crispr promises to expand the bounds of gene therapy, giving doctors new ways to repair disease-causing mutations and anomalies in DNA, and may allow transplantable human organs to be grown in pigs and other animals. Crispr also brings us a step closer to a time when genetic engineering will be practicable for a variety of human enhancements, at both the individual and the species level. Wings are not out of the question.

Transhumanists are technology enthusiasts, and technology enthusiasts are not the most trustworthy guides to the future. Their speculations tend to spiral into sci-fi fantasies. Some of the most hyped biotechnologies will fail to materialize or will fall short of expectations. Others will take longer to pan out than projections suggest. As innovation researchers Paul Nightingale and Paul Martin point out in an article in the journal Trends in Biotechnology, the translation of scientific breakthroughs into practical technologies remains “more difficult, costly and time-consuming” than is often supposed. That’s particularly true of medical procedures and pharmaceutical compounds, which often require years of testing and tweaking before they’re ready for the market. Although Crispr is already being used to reengineer goats, monkeys, and other mammals—Chinese researchers have created beagles with twice the normal muscle mass—scientists believe that, barring rogue experiments, clinical testing on people remains years away.

What was seen as a perversion comes to be viewed
as a remedy or a refinement, decent and even natural.

But even taking a skeptical view of biotechnology, discounting wishful forecasts of immortality, designer babies, and computer-generated superintelligence, it’s clear that we humans are in for big changes. The best evidence is historical rather than hypothetical. In just the past decade, many areas of biotechnology, particularly those related to genomics and computing, have seen extraordinary gains. The advances aren’t going to stop, and experience suggests they’re more likely to accelerate than to slow. Whether techniques of radical human enhancement arrive in twenty years or fifty, they will arrive, and in their wake will come newer ones that we have yet to imagine.

In 1923, the English biologist J. B. S. Haldane gave a lecture before the Heretics Society in Cambridge on how science would shape humanity in the future. His view was optimistic, if warily so. He surveyed advances in physics that were likely “to render life more and more complex, artificial, and rich in possibilities.” He suggested that chemists would soon discover psychoactive compounds that would “add to the amenity of life and promote the expression of man’s higher faculties.” But it was the biological sciences, he predicted, that would bring the greatest changes. Progress in understanding the functioning of the body, the working of the brain, and the mechanics of heredity was setting the stage for “man’s gradual conquest” of his own physical and mental being. “We can already alter animal species to an enormous extent,” he observed, “and it seems only a question of time before we shall be able to apply the same principles to our own.”

Society would, Haldane felt sure, defer to the scientist and the technologist in defining the boundaries of the human species. “The scientific worker of the future,” he concluded, “will more and more resemble the lonely figure of Daedalus as he becomes conscious of his ghastly mission, and proud of it.”


IV. A Truer You

LeBron James is an illustrated man. The NBA star has covered his body with some forty tattoos, each selected to symbolize an aspect of his life or beliefs. The phrase “CHOSEN 1” is inscribed in a heavy gothic script across his upper back. On his chest, spanning his pectorals, is an image of a manticore, the legendary winged lion with the face of a man. Across his biceps runs the motto “What we do in life echoes in eternity,” words spoken by Maximus, the Russell Crowe character, in the movie Gladiator. It wasn’t long ago that tattoos were considered distasteful or even grotesque, the marks of drunken sailors, carnival geeks, and convicts. Now they’re everywhere. Americans spend well over a billion dollars a year at tattoo parlors, more than a third of young adults sport at least one tattoo, and celebrities like James take pride in branding themselves with elaborate and evocative ink. The taboo has gone mainstream.

That’s the usual trajectory for body modifications. First we recoil from them, then we get used to them, then we embrace them. In his talk, Haldane acknowledged that society will initially resist any new attempt to refashion human beings:

There is no great invention, from fire to flying, which has not been hailed as an insult to some god. But if every physical and chemical invention is a blasphemy, every biological invention is a perversion. There is hardly one which, on first being brought to the notice of an observer from any nation which has not previously heard of their existence, would not appear to him as indecent and unnatural.

In time, attitudes change. Custom cures queasiness. What was seen as a perversion comes to be viewed as a remedy or a refinement, decent and even natural. The shapeshifter, once a pariah, becomes a pioneer, a hero.

Society’s changing feelings toward tattoos is a fairly trivial example of such cultural adaptation. More telling is the way views of sex-reassignment procedures, the most drastic of commonly performed body modifications, have evolved. Voluntary sex-change operations date back at least to the ancient world, when they amounted to little more than clumsy castrations, but it wasn’t until the 1930s that advances in surgical techniques and hormone therapies made sex reassignment technologically viable. Through the middle years of the twentieth century, when sex-change procedures remained rare, medically controversial, and fraught with legal obstacles, Americans tended to view transsexuals as at best freaks and at worst criminals. But the stigma dissipated through the latter years of the century, as sex-reassignment therapies became more sophisticated and routine and societal perceptions and norms changed. Today, although transsexuals still face prejudice, the public is coming to view sex-change procedures, whether surgical or chemical, not as treatments for unfortunate medical disorders but as ways to bring one’s body into alignment with one’s true identity. When Olympian Bruce Jenner came out as Caitlyn Jenner in the spring of 2015, she was feted by the media and praised by the president.

The history of transsexuality, writes Yale historian Joanne Meyerowitz in How Sex Changed, illuminates our times. Not only does it demonstrate “the growing authority of science and medicine,” but it also “illustrates the rise of a new concept of the modern self that placed a heightened value on self-expression, self-improvement, and self-transformation.” The perception of gender as a matter of inclination rather than biology, as a spectrum of possibilities rather than an innate binary divide, remains culturally and scientifically contentious. But its growing acceptance, particularly among the young, reveals how eager we are, whenever science grants us new powers over our bodies’ appearance and workings, to redefine human nature as malleable, as a socially and personally defined construct rather than an expression of biological imperatives. Advances in biotechnology may be unsettling, but in the end we welcome them because they give us greater autonomy in remaking ourselves into what we think we should be.


V. The Transhuman Condition

Transhumanism is “an extension of humanism,” argues Nick Bostrom, an Oxford philosophy professor who has been one of the foremost proponents of radical human enhancement. “Just as we use rational means to improve the human condition and the external world, we can also use such means to improve ourselves, the human organism.” Human nature in its current state, he says, is just the “half-baked beginning” of a “work-in-progress,” which we can now begin to “remold in desirable ways.” In pursuing this project, “we are not limited to traditional humanistic methods, such as education and cultural development. We can also use technological means that will eventually enable us to move beyond what some would think of as ‘human.’” The ultimate benefit of transhumanism, in Bostrom’s view, is that it expands “human potential,” giving individuals greater freedom “to shape themselves and their lives according to their informed wishes.” Transhumanism unchains us from our nature.

Other transhumanists take a subtly different tack in portraying their beliefs as part of the humanistic tradition. They suggest that the greatest benefit of radical enhancement is not that it allows us to transcend our deepest nature but rather to fulfill it. “Self-reconstruction” is “a distinctively human activity, something that helps define us,” writes Duke University bioethicist Allen Buchanan in his book Better Than Human. “We repeatedly alter our environment to suit our needs and preferences. In doing this we inevitably alter ourselves as well. The new environments we create alter our social practices, our cultures, our biology, and even our identity.” The only difference now, he says, “is that for the first time we can deliberately, and in a scientifically informed way, change our selves.” We can extend the Enlightenment into our cells.

Critics of radical human enhancement, often referred to as bioconservatives, take the opposite view, arguing that transhumanism is antithetical to humanism. Altering human nature in a fundamental way, they contend, is more likely to demean or even destroy the human race than elevate it. Some of their counterarguments are pragmatic. By tinkering with life, they warn, researchers risk opening a Pandora’s box, inadvertently unleashing a biological or environmental catastrophe. They also caution that access to expensive enhancement procedures and technologies is likely to be restricted to economic or political elites. Society may end up riven into two classes, with the merely normal masses under the bionic thumbs of an oligarchy of supermen. They worry, too, that as people gain prodigious intellectual and physical abilities, they’ll lose interest in the very activities that bring pleasure and satisfaction to their lives. They’ll suffer “self-alienation,” as New Zealand philosopher Nicholas Agar puts it.

But at the heart of the case against transhumanism lies a romantic belief in the dignity of life as it has been given to us. There is an essence to humankind, bioconservatives believe, from which springs both our strengths and our defects. Whether bestowed by divine design or evolutionary drift, the human essence should be cherished and protected as a singular gift, they argue. “There is something appealing, even intoxicating, about a vision of human freedom unfettered by the given,” writes Harvard professor Michael J. Sandel in The Case against Perfection. “But that vision of freedom is flawed. It threatens to banish our appreciation of life as a gift, and to leave us with nothing to affirm or behold outside our own will.” As a counter to what they see as misguided utilitarian utopianism, bioconservatives counsel humility.

Wherever they may lead us, our attempts to change human nature
will be governed by human nature.

The transhumanists and the bioconservatives are wrestling with the largest of questions: Who are we? What is our destiny? But their debate is a sideshow. Intellectual wrangling over the meaning of humanism and the fate of humanity is not going to have much influence over how people respond when offered new opportunities for self-expression, self-improvement, and self-transformation. The public is not going to approach transhumanism as a grand moral or political movement, a turning point in the history of the species, but rather as a set of distinct products and services, each offering its own possibilities. Whatever people sense is missing in themselves or their lives they will seek to acquire with whatever means available. And as standards of beauty, intelligence, talent, and status change, even those wary of human enhancement will find it hard to resist the general trend. Wherever they may lead us, our attempts to change human nature will be governed by human nature.

We are myth makers as well as tool makers. Biotechnology allows us to merge these two instincts, giving us the power to refashion the bodies we have and the lives we lead to more closely match those we imagine for ourselves. Transhumanism ends in a paradox. The rigorously logical work that scientists, doctors, engineers, and programmers are doing to enhance and extend our bodies and minds is unlikely to raise us onto a more rational plane. It promises, instead, to return us to a more mythical existence, as we deploy our new tools in an effort to bring our dream selves more fully into the world. LeBron James’s body art, with its richly idiosyncratic melding of Christian and pagan iconography, all filtered through a pop-culture sensibility, feels like an augury.

“I want to fly!” cries Icarus in the labyrinth. “And so you shall,” says Daedalus, his father, the inventor. It’s an old story, but we’re still in it, playing our parts.


VI. Another Tangent

Just before twilight on a Saturday evening in the spring of 2015, the storied rock climber Dean Potter walked with his girlfriend, Jen Rapp, and his buddy, Graham Hunt, from a parking area along Glacier Point Road to the edge of Taft Point, some three thousand feet above the Merced River in Yosemite Valley. Potter and Hunt were planning a BASE jump. They would leap from a ledge near the point and glide in their wingsuits for a quarter mile over the valley before passing through a notch in a ridgeline near a rock outcropping called Lost Brother. They would then unfurl their parachutes and come in for a landing in a clearing on the valley floor. Rapp would serve as spotter and photographer.

BASE jumping, one of the more extreme of extreme sports, is banned in national parks. But Hunt and Potter were dedicated daredevils who didn’t put much stock in rules. They had been jumping for years from cliffs and peaks throughout Yosemite, including the iconic Half Dome, and they had wingsuited from Taft Point several times, together and separately. The course they set for themselves that evening was dangerous—the notch was narrow, the winds contrary—but they were confident in their skills and their equipment. Potter held the mark for the longest wingsuit flight on record, having covered nearly five miles in a 2011 jump from the Eiger in Switzerland, and he had been featured in a National Geographic documentary called The Man Who Can Fly. Hunt, too, was considered one of the world’s top jumpers.

We are myth makers as well as tool makers.

The first wingsuiter, if you don’t count Abbas ibn Firnas, was Franz Reichelt. A Vienna-born tailor who ran a dressmaking shop in Paris, he designed and stitched his own “parachute suit,” as he called the winged garment. He tested it by jumping off the Eiffel Tower on February 4, 1912. The suit failed, and the fall killed him. More than eighty years passed before a Finnish company called BirdMan International began manufacturing reliable wingsuits and selling them to skydivers and BASE jumpers. Constructed of lightweight, densely woven nylon, modern wingsuits sheath the jumper’s entire body, forming two wings between the arms and torso and another between the legs. By greatly expanding the surface area of the human frame, the suits create enough lift to allow a person to glide downward for several minutes while controlling trajectory through slight movements of the shoulders, hips, and knees. Wingsuiters frequently reach speeds of a hundred miles an hour or more, giving them an exhilarating sense that they’re actually flying.

Potter and Hunt reached the launching spot near Taft Point around seven o’clock and zipped themselves into their wingsuits. Potter jumped first, followed quickly by Hunt, while Rapp shot pictures from a few yards away. The two jumpers dropped like stones for a couple of seconds before their suits filled with air. Then, their bodies buoyant, they soared across the mountain sky with wings outstretched, like a pair of giant, brightly colored birds. “Part of me says it’s kind of crazy to think you can fly your human body,” Potter had told a New York Times reporter a few years earlier. “Another part of me thinks all of us have had the dream that we can fly. Why not chase after it? Maybe it brings you to some other tangent.”

Jen Rapp kept taking photographs until Potter and Hunt passed through the notch and out of sight. She thought she heard something, a couple of thumps, but she told herself it was probably just the chutes opening. She waited for the text message that would let her know the pair had landed safely. Nothing came. Her phone was silent. Park rangers recovered the bodies the next morning.

This essay is excerpted from my latest book, Utopia Is Creepy

Images (from top): “The Flight of Icarus” by Jacob Peter Gowy (after a sketch by Rubens); still from the movie Birdman; photograph “Paris: Arc de Triomphe de l’Étoile – La Marseillaise” by Wally Gobetz; Assyrian relief of human-headed winged bull, from the Louvre; Hawkgirl (DC Comics); still from the movie Brewster McCloud.

Meet the new gatekeeper, worse than the old gatekeeper


We want to be freed of constraints, until our freedom from constraints reminds us of why we created the constraints in the first place.

Once upon a time — not so long ago, really — there was something called the mainstream media, and it employed lots of journalists and editors and fact-checkers to filter the news. We came to resent these “gatekeepers,” as we took to calling them, because they restricted what we read and saw. They were self-interested elites who, granted their hegemony through the accidents of markets, imposed their own values on the flow of information. They were anti-democratic. They turned us into a passive audience of media consumers.

And then the internet arrived, and the flood of information poured over the gates and swept away the gatekeepers. We celebrated our emancipation from filters, and we praised the democratization brought about by “new media.” The “people formerly known as the audience” had taken charge, proclaimed one herald of the new order, as he wagged his finger at the disempowered journalistic elites. “You were once (exclusively) the editors of the news, choosing what ran on the front page. Now we can edit the news, and our choices send items to our own front pages.”

“The means of media are now in the hands of the people,” declared another triumphalist:

So now anyone can control, create, market, distribute, find, and interact with anything they want. The barrier to entry to media is demolished. Media, always a one-way pipe, now becomes an open pool. . . . Whenever citizens can exercise control, they will. Today they are challenging and changing media — where bloggers now fact-check Dan Rather’s ass — but tomorrow they will challenge and change politics, government, marketing, and education as well. This isn’t just a media revolution, though that’s where we are seeing the impact first. This is a chain-reaction of revolutions. It has just begun.

And the pundits were right — the old media filters dissolved, and “we” took control — though the great disruption has not played out in quite the way they anticipated. The “open pool” of citizen-controlled media looks more and more like a cesspool, “our own front pages” are often filled with fake news, and the “chain-reaction of revolutions” has been guided in its chaotic course by ignorance, insults, and misinformation. Now, in a last turn of the wheel, we are demanding that the hackers who took down the old gatekeepers — the Facebooks, Googles, and Twitters of the world — become our new gatekeepers, even though it’s a role they abhor and are entirely unsuited to.

In place of the thoughtful if flawed judgments of human editors, we seem fated to have as our new filters the robotic routines of secret algorithms written by software programmers, supplemented by squads of contract reviewers following procedure manuals written by corporate lawyers along with more powerful tools for muting offensive speech and the voices of people we disagree with. Regress is more palatable when it goes by the name of progress.

One of the less remarked upon effects of our digital age is that it has provided us with an opportunity to relearn the humbling lessons of the past, to relive all the hopes, disappointments, and compromises of our forebears, albeit in a much speeded-up manner. History is a GIF loop.

Inside Amazon Books


Is real the new virtual? With that question in mind, I went undercover last month to review Amazon’s Seattle bookshop, the first in what’s shaping up to be a national chain, for MIT Technology Review.

It begins:

As I pull my phone from my pocket and start snapping pictures, I feel like a private eye, or even a secret agent. I’ve just walked into Amazon Books, the web giant’s flagship bricks-and-mortar bookstore in Seattle, but my intentions have little to do with shopping. I’m on a reconnaissance mission.

Like many authors, I have a love-hate relationship with Amazon. The love is transactional. Amazon sells about a third of all printed books purchased in the country, and some two-thirds of all ebooks. The hate is a form of mistrust. The company’s size gives it immense power, and it has at times acted like a predator, trying to dictate the terms of bookselling while showing contempt for the traditions of publishing. I’m not entirely sure whether Amazon wants to be my benefactor or my undertaker.

So here I am, behind frenemy lines, taking photographs of shelving. . . .

Read on.

Silicon Valley has our backs

The new road to serfdom — actually, it’s more like a hyperloop — runs right through Silicon Valley. From Tad Friend’s funny-scary profile of Y Combinator president Sam Altman:

The immediate challenge is that computers could put most of us out of work. Altman’s fix is YC Research’s Basic Income project, a five-year study, scheduled to begin in 2017, of an old idea that’s suddenly in vogue: giving everyone enough money to live on. …

The problems with the idea seem as basic as the promise: Why should people who don’t need a stipend get one, too? Won’t free money encourage indolence? And the math is staggering: if you gave each American twenty-four thousand dollars, the annual tab would run to nearly eight trillion dollars — more than double the federal tax revenue. However, Altman told me, “The thing most people get wrong is that if labor costs go to zero” — because smart robots have eaten all the jobs — “the cost of a great life comes way down. If we get fusion to work and electricity is free, then transportation is substantially cheaper, and the cost of electricity flows through to water and food. People pay a lot for a great education now, but you can become expert level on most things by looking at your phone. So, if an American family of four now requires seventy thousand dollars to be happy, which is the number you most often hear, then in ten to twenty years it could be an order of magnitude cheaper, with an error factor of 2x. Excluding the cost of housing, thirty-five hundred to fourteen thousand dollars could be all a family needs to enjoy a really good life.”

By “a really good life,” Altman means a virtual reality headset and an opioid prescription.

But if the idea of living off a small monthly PayPal stipend leaves you cold, you’ll be pleased to know that the Valley guys are also working on a much sunnier scenario for our future:

Many people in Silicon Valley have become obsessed with the simulation hypothesis, the argument that what we experience as reality is in fact fabricated in a computer; two tech billionaires have gone so far as to secretly engage scientists to work on breaking us out of the simulation.

The only downside I see with that plan is that, if we break out of the simulation, we’re not going to get the Mars colonies.

Terms of endearment, computer-generated

“As for living,” wrote the French symbolist Auguste Villiers de l’Isle-Adam in his 1890 play Axël, “our servants will do that for us.” Silicon Valley seems intent on giving the infamous remark a new, digital spin: “As for living, our computers will do that for us.”

The latest evidence is Allo, the new Google messaging app that uses artificial intelligence algorithms to generate replies on a user’s behalf. “If your friend sends you a photo of their pet,” Google explained when it launched the software two weeks ago, Allo’s “smart reply” feature will suggest a suitable response, such as “aww cute!” Tap it, and you’re done.

As Evan Selinger and Brett Frischmann pointed out, it’s like an autopilot for friendship.

The smart-reply system, which is built into the Pixel phones Google introduced yesterday, has been in the works for a while. Back in 2012, the company filed for a patent on the “automated generation of suggestions for personalized reactions in a social network.” In the application, Google pointed to birthdays and anniversaries as occasions when a person might want a machine to compose a congratulatory message to send to a friend. What with juggling Snapchat, Instagram, Facebook, and Twitter, who has time to pen a personal note anymore?

Some might point to Allo as yet another example of the trivialization of innovation. Now that the smartphone has become our all-purpose mediator of existence, Google is in a competitive war with rivals like Facebook, Apple, and Amazon to corner the market on human attention and agency. No feature is too trifling to exploit as a potential advantage.

But there’s something deeper going on here. Allo’s message-generation algorithm reveals, in its own small way, the strange view of personal relations that seems to hold sway in Silicon Valley. To the entrepreneurs and coders who run today’s massive social networks, our conversations are data streams. They can be tracked, parsed, and ultimately automated to enhance efficiency and remove kinks from the system.

We already use computers to converse, so the next logical step, in this view, is to use software to conduct the conversations themselves. By relying on an AI to compose our messages, we can optimize our productivity in managing our relationships. Call it the industrialization of affiliation.

Last year, in an online question-and-answer session, Facebook founder and CEO Mark Zuckerberg said that he thinks “there is a fundamental mathematical law underlying human social relationships that governs the balance of who and what we all care about.” Stripped to our essence, we humans are just aggregations of data, and it’s only a matter of time before information scientists discern the statistical pattern that defines our beings. At that point, we’ll all be perfectly programmable.

I expect most people would find such a pinched view of the human condition off-putting, if not repulsive. But as we continue to adapt to the digital processing of our thoughts and words, we may find ourselves embracing, without really thinking about it, the Silicon Valley ethos. We already consider it normal to respond to a friend’s message or photo with a quick click on a like button. Is it really such a leap to let a computer dash off a reply?

The German sociologist Theodor Adorno, in his prescient 1951 book Minima Moralia, warned of the dangers of allowing the values of the business world to creep into our personal lives. Behind the push to make communication more streamlined and efficient, he wrote, lies “an ideology for treating people as things.” Allo and its myriad kin would seem to bear out Adorno’s fears.

In its patent application, Google wrote that an “unstated protocol for behavior” often governs conversations between friends. What to a programmer might look like a formal protocol is actually something fuzzier yet much more meaningful: an expression of kindness, affection, care. It will be interesting to see whether we’ll come to draw a line between artificial intelligence and artificial emotion, or just take them as a package deal.

Those without substance suffer no wounds


An excerpt from “The Snapchat Candidate,” in Utopia Is Creepy:

Twice before in the last hundred years a new medium has transformed elections. In the 1920s, radio disembodied candidates, reducing them to voices. It also made national campaigns much more intimate. Politicians, used to bellowing at fairgrounds and train depots, found themselves talking to families in their homes. The blustery rhetoric that stirred big, partisan crowds came off as shrill and off-putting when piped into a living room or a kitchen. Gathered around their wireless sets, the public wanted an avuncular statesman, not a rabble rouser. With Franklin Roosevelt, master of the soothing fireside chat, the new medium found its ideal messenger.

In the 1960s, television gave candidates their bodies back, at least in two dimensions. With its jumpy cuts and pitiless close-ups, TV placed a stress on sound bites, good teeth, and an easy manner. Image became everything, as the line between politician and celebrity blurred. John Kennedy was the first successful candidate of the TV era, but it was Ronald Reagan and Bill Clinton who perfected the form. Born actors, they managed to project a down-home demeanor while also seeming bigger than life. They were made for television.

Today, with the public looking to their smartphones for news and entertainment, we’re at the start of the third technological transformation of modern electioneering. The presidential campaign is becoming just another social-media stream, its swift and shallow current intertwining with all the other streams that flow through people’s devices. This shift is changing the way politicians communicate with voters, altering the tone and content of political speech. But it’s doing more than that. It’s changing what the country wants and expects from its would-be leaders. If radio and TV required candidates to be nouns — to present themselves as stable, coherent figures — social media pushes them to be verbs, engines of activity. Authority and esteem don’t accumulate on social media; they have to be earned anew at each moment.

What’s important now is not so much image as personality. But, as the Trump phenomenon suggests, it’s a particular kind of personality that works best — one that’s big enough to grab the attention of the perpetually distracted but small enough to fit neatly into a thousand tiny media containers. It might best be described as a Snapchat personality. It bursts into focus at regular intervals without ever demanding steady concentration.

Facebook is not a media company


“We are a tech company, not a media company,” said Mark Zuckerberg in Rome on August 29, shortly after presenting the Pope with a toy drone. And Zuckerberg — l never thought I’d write this sentence — was right.

Media companies saw it differently. They responded to the Facebook CEO’s remark with a collective, peeved guffaw. At best Zuckerberg was being disingenuous; at worst he was lying. “Yes, Facebook is a media company,” wrote Recode. “Sorry, Mark Zuckerberg, but Facebook is definitely a media company,” wrote Fortune. “Facebook is a media company even though it says it’s not,” wrote Business Insider. “Facebook is totally a media company,” wrote Mashable. “Dude,” tweeted Slate chief Jacob Weisberg, “Facebook is a media company.”

The message could not have been clearer: Dammit, Zuck, you’ve got your hands all over our precious goods — our words, our pictures, our thoughts, our ads — so you better come clean and admit that you’re a media company now. You’re one of us.

That’s like telling the fox that, now that he’s entered the henhouse, he’s a farmer. The fox may be part of the agriculture business — he may at times deal in chickens — but the fox’s business is not agriculture.

And so it is with Facebook. Facebook is an automated data processing company that manages — brilliantly, by any technical standard — an extraordinarily complex network graph, one with well over a billion nodes. To an outsider, the nodes may look like persons or readers or consumers, and the data may look like news stories or photographs or advertisements. But to Facebook they’re just numbers, just the mathematical abstractions of graph theory. Facebook uses software algorithms to optimize data flows among the nodes on its graph in a way that produces a pattern of network activity that maximizes the flow of a certain kind of data (dollars) to one particular node (the one labeled “Facebook”). That’s its business. Everything else — the lobbying, the PR, the meetings with Popes — is window-dressing.

“The fox may at times deal in chickens, 
but the fox’s business is not agriculture.”

Facebook’s goal, and its ideal, is a thoroughly technical one: total automation. It wants to operate its social network entirely with computers. (If you want to know where Zuckerberg is coming from, remember that he has said he believes “there is a fundamental mathematical law underlying human social relationships.”) But the technology is not quite there yet. The abstract network has a real-life manifestation, and in real life there are still some subtle qualities of human common sense and judgment that lie beyond the ability of programmers to replicate in code. And so Facebook still has to rely on people to perform a small number of network-management functions, such as negotiating the terms of its relationships with certain important nodes (a prominent newspaper, say, or a big advertiser) or interpreting the real-world meaning of ambiguous data objects (is the headline on that news story serious or a joke? is the nudity in that photograph intended to titillate or to inform?).

The handoffs between humans and computers inevitably cause confusion, both within the company and outside it, as they introduce the haltingness and messiness of personal judgment into an unimaginably fast, standardized data-processing routine. But it’s important to recognize that, to Facebook, these occasional reversions to the human eye and mind, which at times entail the making of editorial judgments, are matters of exception management — and necessarily, due to the size of the network, peripheral and even contrary to the company’s real business.

Facebook’s software will get better at making distinctions — and we humans will, for better or worse, continue to adapt ourselves to the limitations of the software — but it’s naive to think that the company will, or even could, take on the editorial responsibilities of a media company. When there’s an outcry over some filtering or labeling miscue, whether it stems from a software error or a human bias, Facebook will make a show of fixing the problem and tweaking “the process” (as we’ve just seen with the imbroglio over the deletion of a harrowing Vietnam War photograph). But that’s still just exception management. Facebook’s scale precludes the kind of day-to-day editorial decision-making that characterizes media companies.

Does that mean that Facebook bears no responsibility for the workings of its software, or that its operations lie beyond public scrutiny? Absolutely not, on both counts. It means that both corporate responsibility and public scrutiny are going to take different forms for Facebook than they do for media businesses. The Court of Justice of the European Union, in its trenchant 2014 ruling on what’s come to be known, misleadingly, as the Right to Be Forgotten case, observed that companies like Facebook and Google — companies that “control” online information flows on a grand scale — are new kinds of businesses and need to be treated as such by the public and its institutions. The data-processing giants play a different role from that of tradional media companies like newspapers, but it’s a role that extends well beyond mere information distribution. They are not, as they like to pretend, just data pipelines. In filtering, sorting, and arranging information produced by others, whether media companies or individuals, a business like Facebook transforms that information into a new product. It manipulates the information to serve its own interests, and it does so on a scale far greater than anything we’ve seen before. Because the company doesn’t fit old molds, and because it keeps its data-processing protocols secret, it deserves particularly close and thoughtful scrutiny by the public. Labeling Facebook a media company does not illuminate what Facebook does; it obscures it.

“The pressing challenge for journalism companies
is to define what they are, not what Facebook is.”

As for news outlets, their demand that Facebook assume the identity and responsibility of a media company may feel good, but it’s going to accomplish nothing. As we’ve already seen, pointing out that Facebook still occasionally relies on people to make editorial judgments is not going to inspire Facebook to hire more editors; it’s going to inspire Facebook to redouble its efforts to automate those judgments, even if the price in the immediate term is more foul-ups. (The company has a lot of experience dealing with self-inflicted embarrassments; it has learned that the press and the public lose interest quickly.) Facebook, in short, will continue to be true to its calling as a technology company, a company in the lucrative business of large-scale data processing.

The pressing challenge for journalism companies is to define what they are, not what Facebook is. Together and individually, they’re going to have to decide precisely what kinds of nodes they want to be — or whether they want to be nodes at all. That’s not going to be easy. But if you hand the fox your chickens and tell him he must take proper care of them, you have only yourself to blame if you come round the next day and find a pile of feathers.