Robert Scoble notes the rise of “the serverless Internet company” that can launch and run a webwide business through the window of a browser. He writes of a recent conversation he had with Max Haot, the CEO of Mogulus, a site that lets people produce and broadcast video programs:
At one point Max seemed like he was joking around with me when he told me “we don’t own a single server.” I asked him FOUR more times to make sure I heard him right … He nicely and calmly explained that, yes, every server the company owns is actually running on Amazon’s S3 and EC2 services.
The world has changed. Now ANYONE can build an Internet company and get it up to scale. No more spending nights inside data centers trying to keep servers running.
Yes, Robert, you’re not at Microsoft anymore.
What’s particularly noteworthy about Mogulus is that it shows how layers of utility computing services can be built atop a single shared infrastructure. Mogulus runs its business by drawing on computing and storage services provided by Amazon Web Services, allowing it to avoid any capital investment in computing gear. And then Mogulus offers a set of sophisticated computing services to its own customers, including video editing, storage, and transmission, that until recently would have themselves required big investments in expensive software and hardware. Currently, according to Scoble, some 15,000 people have launched their own channels through Mogulus – and none of them could care less that their work is being stored and processed by Amazon.
Think of how much more efficiently computing assets are used in this model – and, equally important, the way it renders IT essentially invisible to the users. IBM is now making a big push to bring this kind of “cloud computing” to large corporations, through its Blue Cloud program. But the big guys are the latecomers to this revolution. if you want to see the future of computing, look at what the little guys are doing.