So there’s this new company named crayon (not Crayon, mind you, but crayon), and its claim to fame is that its offices are located on Crayonville Island in the imaginary world of Second Life. Ok, fine. You’ve got to have a shtick, and you can’t get much more shticky than that. But I’m asking myself: What does a company called crayon with an imaginary headquarters actually do? What business would such an enterprise be engaged in? Fortunately, one of the company’s founding employees has taken the time to describe “what crayon actually is” in a post on his blog. Here’s what he says:
We’re not an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be.
I like to think of us as a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR.
We’re a solution provider. We’re an extension of your team. Consider us a new breed of partner – one that keeps everyone honest and on the right path. Our client is not the consumer: our client is the truth.
Now, come on. What we are is whatever you want or need us to be? Our client is the truth? This is a joke, right? I mean, it has to be a joke. If it’s not a joke, then we’ve definitely gone through the looking glass and are headed down the rabbit hole.
Our client is the truth? Hell, that doesn’t even pass the Turing Test.