The War of the Eyeballs begins today, with the initial public offering of Google Glass. To mark the occasion, I give you my all-time favorite Marshall McLuhan quote:
Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit by taking a lease on our eyes and ears and nerves, we don’t really have any rights left.
Just a heads-up.
Wow, it’s a great quote.
When pop up ads begin to assert themselves through this tech, we’ll hve an entirely new opthomalic category—buy focals.
“Controlling what people perceive confers great power, controlling how people perceive confers absolute power.” – Peter Hancock, PhD.