“I like companies and products that have the guts to say ‘we suck’ or something close to it,” writes Steve Rubel, the blogger for the big PR firm Edelman. “Now that conversation is king it’s critical that companies begin to have these honest discussions with their customers and do it out in the open.”
Do companies actually pay for this kind of knuckleheaded advice? Who exactly crowned “conversation” king? A handful of self-absorbed bloggers banging away at their little keyboards? Conversation isn’t king. Good products and services at fair prices are king – always were, always will be. Which would you rather do business with – a company that delivers great goods but has no interest in buttonholing you into some pathetic excuse for “a conversation,” or a company that sells you crap but is great at conversing? Well, duh.
The last we thing we need is companies getting in touch publicly with their inner suckiness. Just give me something I want to buy and shut the hell up. I have enough friends.