I’ve written frequently about how the consumer PC market is splitting into two markets: cheap commodity boxes and fashionable consumer goods. The starkest evidence yet came today when Apple introduced its new MacBook consumer laptops. In addition to the usual white cases, Apple is also offering a version in black. The white model will cost you $1299, while the black goes for $1499. The only difference in specs between the two is that the black model has an 80GB hard drive whereas the white has a 60GB. However, you can upgrade the white’s drive to 80GB for $50.
That means that Apple is charging you a $150 premium just to get your laptop in black instead of white. Color even me amazed.