The industrialization of the ineffable

It dawns on me that there may be a correspondence between Steven Johnson’s vision of serendipity as the output of a properly manipulated digital mechanism and Nick Bilton’s belief in the scheduling of units of daydreaming as a means for the optimization of problem-solving. The Like button seems to be part of the same trend. Let’s call it the Industrialization of the Ineffable.

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  1. The logic of technology invoked to counteract technology. Recalls Ellul’s la technique; rationalization, regimentation, maximization for efficiency remain the order of the day.