It was shaping up to be a dreary Thursday until I stumbled upon this headline over at The Official Google Blog: “There’s a perfect ad for everyone.” I felt as if some benevolent god had hurled a spear of sunlight through the clouds and hit the bullseye of my heart dead-on. For close to a half century now, I have been searching for my perfect ad, and I have to confess that I had begun to despair that the object of my desire, the ad that would be the apple of my eye, simply didn’t exist in this world. A couple of nights ago, after perhaps one too many glasses of wine, I found myself tearfully saying to myself: I will never find my perfect ad.
I should not have underestimated Google and its kindhearted ad-serving algorithms. Now I know that somewhere deep in the Googleplex a flock of code-writing cupids is hard at work fashioning a promotional message that will dovetail perfectly with each and every one of my rational and emotional purchasing triggers. I need only be patient. My ad will come.